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Newspaper publishers know the importance of deciding which news stories and photographs will entice customers to purchase and read. Displaying those headlines and photographs prominently on the top half of the paper means that when the paper is folded for display, these attention grabbing items are still visible. This same principle applies to effective websites and is today's topic for "What Is Wednesday." Above the fold, as it applies to web design, is the portion of a Web page that is visible in a browser window when the page first loads. You only have a