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My dad and I both love to fish, but while my Dad dreams of landing a huge trout, I'm interested in reeling in something much more valuable, a customer! There is a very effective way of making sure I always have plenty on the line, retargeting. What is retargeting, and how can it help you catch the big one? Retargeting is the process of showing ads to users who have already been to your site. This allows you to bait your hook and cast your line to the customers who are hungry enough to be