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A successful email marketing campaign is one of the best ways to generate new sales. Today's #WhatIsWedneday we will discuss a great way to judge how well your email marketing campaign is working, Email Marketing Open Rate. Email Marketing Open Rate measures how many people on your email list actually opened (or viewed) the email you sent. For those of you who don't manage your email campaigns via an email management system (such as MailChimp), I recommend running your campaigns through software like this so you can track open rates and other valuable statistics. I'm