How to Blend Online and Offline Marketing Effectively
Some people praise offline marketing, and some swear by online marketing. But what if the two could work together? Today, I’m here to convince you that online and offline marketing work best when paired together. Not only that, but I’m going to give you tips and tricks to get you started. For too long, online […]
5 Reasons to be Thankful for Online Marketing
Happy Thanksgiving, everyone! My family and I love Thanksgiving. My kids love it because it kicks off the final countdown to the avalanche of presents they will soon receive. My husband loves it because he gets to consume an obscene amount of his favorite foods. I love it because it’s a day that reminds me […]
Facebook Pixels? What are Those?
If you’re here, I’m guessing you’ve wandered into the scary cave that is the Facebook backend. Well, congratulations for making it this far! If you are using Facebook to run ads, then the best way to get the most bang for your buck is to utilize the power of Facebook Pixels. Don’t let the term […]
DIY Online Marketing: How to Succeed When Doing It Yourself
Marketing: some people love to do it, some people hate to do it, but every business needs it. Online marketing is in even greater demand as businesses struggle to be seen among thousands. DIY online marketing IS possible. You don’t necessarily need an expert to juggle and maintain all your online marketing needs. It does, […]
Navigating the C’s of Paid Ads
If you’re new to online marketing you’ve probably recently discovered that Internet marketing is the land of abbreviations. CPM, CPC, CPL, CPA, CTR, what does it all mean? Don’t fret, we spell it out for you in this week’s #WhatisWednesday! Let’s start with CPM. CPM CPM stands for cost per thousand. This means you are […]
What Super Bowl XLIX Can Teach You About Online Marketing
Straight up, I am a Seahawks fan and the end of the Super Bowl was difficult to stomach. As much as I don’t want to rehash the pain of last Sunday night, I will, because there was some really important lessons that small businesses can apply to their online marketing strategies. 1. Adapt Seahawks lost […]
How Business Has Changed with Judy Hoberman
Indeed, how business has changed today. I don’t know if it’s any easier or difficult but it is different. I think it is much easier to create business today. Through online marketing, you can reach out to people all across the world. When I started my company over 12 years ago, in a way, we […]
How to Combine Offline and Online Marketing to Promote Your Business
Online and offline marketing are powerful tools when it comes to creating strategies that can get your business on the technological board. Together, they combine successful tactics like word of mouth and referrals, with the outreach that the internet provides in creating and reaching out to warm leads all around the world. For offline marketing, […]
Online Marketing Consistency
Julie Kratz is our special guest on today’s episode of Traffic and Leads Podcast. Julie works at Pivot Point, a company that helps develops leaders, coach women to build career game plans, and promotes gender equality across the board. At Pivot Point she nailed down online marketing consistency by getting tons of clients a reliable stream of traffic […]
Online Marketing is a Mind Game
One of the reasons people don’t create content, especially video , is because they are stuck in their own head. Content is SUCH an important part of being successful in a long term online marketing campaign. Have you fallen “victim” to any of these❓❓❓ The Spotlight Effect. The Pratfall Effect. The Mere Exposure Effect. If […]
