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Most businesses that succeed, do so because their marketing strategy uses a mixture of online and offline marketing ideas. This is usually called multi-channel marketing. But offline marketing ideas seem to be going the way of the dinosaur–extinct. Just because you have an online-based marketing strategy, doesn't mean you should ignore those great offline marketing ideas! It's especially important because offline marketing falls under one of the letters in The CLICK Technique—“K” for “Keep Going”. Once you're in the thick of your online marketing, consistency is key, and offline marketing can sometimes fall to the

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Some people praise offline marketing, and some swear by online marketing. But what if the two could work together? Today, I'm here to convince you that online and offline marketing work best when paired together. Not only that, but I'm going to give you tips and tricks to get you started. For too long, online and offline marketing have been considered on opposite sides of the fence. Some businesses will insist that one style of marketing is better than the other. Others suggest that, with the rise of online marketing, offline marketing will suffer a