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In just a few short decades, the mobile phone went from a great way to keep in touch while away form home, to an essential tool to modern life. For many, this little technological miracle is as important to them as an appendage; you can't be in any public place and not see people staring at their device, flicking an index finger back and forth. It's no surprise then, that a marketing niche has evolved to capitalize on this staple of modern life. Find out more in today's #WhatIsWednesday. Mobile marketing is marketing to individuals