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If you are running your own SEO campaign or have someone else doing it for you, then get ready for an important lesson that will increase your website traffic and conversion on today's "What Is Wednesday." A secret to Search Engine Optimization success is to make sure that you are using long-tail keywords. A long-tail keyword is a really specific term made of 3 - 6 words that someone is searching for. For Example: "Seattle Dentist" may be a highly competitive keyword but if you shoot for "sedation dentistry West Seattle" chances are anyone looking for