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The Opt-In box is where you are asking a website visitor to give you their information, so it shouldn't surprise you when I say it is the single most important aspect of your landing page!  It would be tragic to have spent countless time and money on content creation, advertising and search-engine optimization only to have people not sign up because of something you missed on the Opt-In.  Watch this video to make sure you have done all you can to scoop up as many e-mails as possible!   Headline - Why should people opt