Posted by One-Click Lindsey

What exactly is your customer looking for? Doing a little bit of keyword research on what your intended audience is using when searching for your product or service is crucial, not only for carrying out a Search Engine Optimization campaign, but also for content creation. You may think you know, but you’d be surprised how often what you think people are searching for and what they are actually searching for are different things. Let’s say, for example, that I am a chiropractor, and so I want to target people looking for “chiropractic services”. But what if people