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Internal Linking is Just Like Vote for Yourself Internal Linking is just like you are voting for yourself, How? In high-school, when running for prom queen, or cheer captain, or Miss Congeniality in the "Miss Russet" pageant, my mother taught me that it was rather undignified and arrogant to vote for yourself.  (No, I didn't just make up the Miss Russet Pageant, it's real.)  When, in the popularity contest that is Search Engine Optimization, I'm here to tell you that my mom was wrong.  You can vote for yourself, and Google will actually reward you