Make sure you layout the "Welcome Mat" for new visitors who see your site in Google results. Find out how on today's #whatiswednesday. A very important part of conversion and SEO is your website's title tag. The easiest way to find your title tag is to go to Google and type in the name of your company. The big link displaying your sites name is produced from some code on your webpage called the Title Tag. Title tags are really important for SEO but they can also convince a user to click on your site.