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It is not a coincidence that I saved this special episode of the Traffic and Leads Podcast for the first work day of 2016.  I had a great time visiting with my personal business coach Jim Palmer.  He is known as the "Dream Business Coach" and after you hear this podcast it will be easy to understand why. In this episode Jim Palmer and I discuss the following: The important elements to consider when producing your ads. The value and importance of testing your ads and what to consider when running tests. Examples of effective