If you’re new to online marketing you’ve probably recently discovered that Internet marketing is the land of abbreviations. CPM, CPC, CPL, CPA, CTR, what does it all mean? Don’t fret, we spell it out for you in this week’s #WhatisWednesday! Let’s start with CPM. CPM CPM stands for cost per thousand. This means you are charged per 1,000 impressions. (Impressions are the number of times your ad has been seen.) This form of payment allows you to reach the most people, but does not track the number of people who actually click on your ad.
If you’re here, I’m guessing you’ve wandered into the scary cave that is the Facebook backend. Well, congratulations for making it this far! If you are using Facebook to run ads, then the best way to get the most bang for your buck is to utilize the power of Facebook Pixels. Don’t let the term and weird techiness scare you off. Creating and installing a basic Facebook Pixel isn’t as hard as it sounds. I’ll tell you everything you need to know in today’s #WhatIsWednesday. So… what is a Facebook Pixel? When installed on a
How to Improve Conversion Rate? If you’ve ever wondered how to improve conversion rate, you might want to tune into the Nancy Gaines Show. Let me tell you, Nancy didn’t waste any time, and we got down to business really quickly! I love the topics she wanted to discuss, and I feel that the interview was really something great. The first thing we talked about was a recap of my interview at the recent Podcast Summit. I talked about of all the ins and outs that go hand in hand with generating traffic and leads to
What did Hansel and Gretel do to ensure they could find their way back home? They left a trail of bread crumbs! Have you left a trail of bread crumbs on your website? Do you need to? Find out in today's #whatiswednesday Just like in the story, breadcrumbs offer visitors a way to trace their path back to where they came from on a website. You have seen them before, they are a trail of links toward the stop of the page that look like this: Home >> Products >> Shirts >> Red Shirts >> My
Let's start the week off right with a website review from Chanelle's Heavenly Treasures. Watch this quick video to see what I think about her site. Feel free to leave a comment or email me if you want a "First Impression" done on your site. If you want a free longer private video review of your entire web presence you can sign up for that here >> www.lindseysweb.com/website-review-2/
It can be hard to take a critical look at your own website. You are so familiar with it, it can be difficult to know what is working or what can be improved upon. But website first impression is very important. Today I pick a random website and share my first impressions on it. Want to know what I think of your website? Leave a comment with your site's address below!