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I remember my first day of the third grade more vividly than the beginning of any other school year.   My parents had moved across town, and I was starting in a new school district.  Nobody knew anything about me.  Was I nice, funny, good at sports, able to help with their math homework?  I was a complete mystery.  You might say I was starting out with zero “likes”.  How nice would it have been to be able to walk into class on that first day with the reputation of being liked by thousands of