If you've taken the time to peak at your Google Analytics, I am sure you that you have seen the stat for "bounce rate." What is bounce rate and what does it mean for your online marketing? Let's find out in today's "What is Wednesday." My kids would define bounce rate as how many times I can send them flying on the trampoline without having to take a rest (that bounce rate is typically quite low). Now view your website as that trampoline, how many people landed on your website, only to quickly take off?