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Every business wants more visitors to their blog, whether you're a big-name company or just starting out on your business journey. Finding out how to get traffic to your blog naturally is one of the biggest challenges you'll face. Your content may be solid, but often you'll find that the “build it and they will come” adage isn't panning out. It turns out that, in order to attract the “they” in “they will come”, you first have to define who “they” are. This can be done with a little thing called “marketing personas”. Who are