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When it comes to online marketing, social media is the cornerstone for nearly everything we do. How we choose to put ourselves out there—and the ways we choose to do it—are important if we want to ensure that we’re getting the best results we can. So, when it comes to Facebook ads and Facebook ads best practices, how can we make sure we’re doing our best and achieving the best possible traffic results? Zach Spear knows the answer! A Facebook ads manager—as well as a stellar copywriter—tells us everything he knows about what Facebook ads

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When people talk about social media marketing, you expect to hear about the same websites over and over again—Facebook, Instagram, LinkedIn, and Twitter. And while they’re all the staple of online marketing, a new website is emerging that gives you the same traffic and leads you’re looking for in a new way—Pinterest. That’s right! Before you make your judgment calls, we’ve got a lot of juicy information to share about how to use Pinterest for business, and local Pinterest expert Alisa Meredith tells us everything we need to know. On the Traffic and Leads Podcast,

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Social media is slowly but surely becoming one of the best ways to generate leads and interest for business across the world, which is why it’s so often an integral part of our lead generation strategies. Whether it’s Twitter, Instagram, or the ever popular Facebook, the way we receive our information and reach out to a broader audience is changing, as things do in a fast paced business environment. While various social media sites have notable features that people already take advantage of, such as the Facebook ads campaign and analytics, there’s new ways for

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Social media is an ever-growing market, which is why when using newer ones like Instagram you should make good use of Instagram marketing tools. I know what you’re thinking: Instagram? Why Instagram? When it comes to social media, Facebook, Twitter, LinkedIn are usually the ones that jump to the forefront of your mind, but they’re just the tip of the iceberg. Their well-known platforms can boost your traffic and your own personal business, absolutely, but Instagram is a hidden gem hidden gem with one of the biggest and fastest growing social media platforms since its

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How to get organic traffic to your website? Everyone wants to know how to get more eyes on their site. When we pour a ton of blood, sweat, and tears into a website for our business, it's essential that it succeeds. You're likely here for the same reason: to learn how to get traffic to your website. You've come to the right place. It's not a simple process, and it's anything but a straight road to success. Getting traffic to your site, when literally millions of other sites are fighting over that same traffic? Yeah,

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Marketing: some people love to do it, some people hate to do it, but every business needs it. Online marketing is in even greater demand as businesses struggle to be seen among thousands. DIY online marketing IS possible. You don't necessarily need an expert to juggle and maintain all your online marketing needs. It does, however, take a lot of effort. You need to be willing to pour your sweat and tears into this one, guys. Don't panic. As an expert on this stuff, I can get you started on the right path to handling

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Some of the best product launch strategies. Advice on how to successfully launch your product is all over the board. Some of it directly contradicts other advice. Most of it boils down to preference. There is, however, one thing we can all agree on: Social media can be a gold mine if it's harnessed properly. One of the newest crazes in business is to launch a product through Facebook marketing. It makes a ton of sense as a market platform, doesn't it? Millions of people access Facebook regularly to connect with content they enjoy. Why

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The first C in the CLICK Technique acronym stands for curiosity. The best way to create curiosity for your product or service is with content. Creative content is where most folks in online marketing struggle, so I’ve decided to create a monster list of creative content writing tips for beginners to help you get some traction on this important step in the CLICK Technique. In a perfect world, we'd create creative content, and our audience would immediately connect to it. Those readers would love your content so much, they'd share it with their friends, family,

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Depending on who you ask, social media is either a dead-end for B2B lead generation or a fruit ripe for the picking. Can you really generate leads for your business via social media, or is it a waste of your valuable time? B2B lead generation via social media is a bit of a hot topic - some people swear by it, others say it's totally useless. But there are specific approaches to social media that make it, not only viable for B2B, but essential. Using social media to generate leads for your business is not

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. Before we talk about 40 of the Best Social Media Marketing Tools, Picture this: Miranda owns a small bakery in Tualatin, Oregon. She specializes in novelty cakes and wants to expand her business, but to do that, she needs to expand her client base. She has a vast network from previous work experiences, events and conventions in Portland, and so on, and she gets the idea to make use of social media in order to tap into that network and get word of her bakery out through word of mouth. Social media sites have