You’ve heard me say it time and again that opt in email marketing is the most important thing you can do to grow your business.  An important part of growing that email list is requiring users to opt in.  They give you their email address and you give them a free offer like a white paper or video series full of amazing value.  Well growing your email list is easier said than done.  Watch this video for the number one reason people aren’t opting into your list.

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