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When it comes to online marketing, social media is the cornerstone for nearly everything we do. How we choose to put ourselves out there—and the ways we choose to do it—are important if we want to ensure that we’re getting the best results we can. So, when it comes to Facebook ads and Facebook ads best practices, how can we make sure we’re doing our best and achieving the best possible traffic results? Zach Spear knows the answer! A Facebook ads manager—as well as a stellar copywriter—tells us everything he knows about what Facebook ads

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With the uprising of social media marketing, we find that most of the interaction we have each day happens over the world wide web. Whether it be through emails or direct messages on things like Facebook and Twitter, using the internet is undoubtedly the main way to reach out to our audience. But when it comes to things like podcasts and how to make a webinar presentation, things can get a little more complicated. So what can you do? Dustin Matthews knows. Dustin is the president of Speaking Empire, a company that works with small

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If you’re in the world of business and online marketing, then you know how Google Adwords works. They’re an essential must-have in terms of getting paid traffic and leads, and while we all use them, you might want to be careful of how you’re using them. According to this recent statistic, 61% of Adwords and Facebook ads fail to create a single conversion. That’s over half of them! It’s safe to say that most people don’t know Google Adwords best practices, and we’ve cracked the code on how to use them and get results. Jacob

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Backlinks are a necessity when it comes to ranking high in search engines and generating profitable traffic for your site and your business. The question is, however, how to get quality backlinks without losing money, or having Google punish you for using sites that aren’t exactly well trusted. Avoiding black hat techniques can be hard if you don’t know where to go, but luckily, we’ve got a solution for your problems. Chirag Kulkarni, an SEO expert that works with the Taco Agency, says there are two easy ways for you to get the backlinks you’re

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When people talk about social media marketing, you expect to hear about the same websites over and over again—Facebook, Instagram, LinkedIn, and Twitter. And while they’re all the staple of online marketing, a new website is emerging that gives you the same traffic and leads you’re looking for in a new way—Pinterest. That’s right! Before you make your judgment calls, we’ve got a lot of juicy information to share about how to use Pinterest for business, and local Pinterest expert Alisa Meredith tells us everything we need to know. On the Traffic and Leads Podcast,

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Digital and social media marketing are the cornerstones of businesses succeeding in the technological world. The ways in which we harness the internet in order to spread our content the best we can are endless, and rightfully so. However, with so much buzz around the best and most efficient ways to succeed in gaining traffic, it’s hard to weed through what’s fake to get to what’s real. What are the best ways to get the traffic we’re looking for, and how do we effectively implement SEO in digital media marketing? Luckily for you—and for us!—we’ve

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Social media marketing can be tricky to navigate for someone with a new business, especially when faced with the vast audience that the internet can hold. While we always try our best to make sure things go according to plan, it can’t be helped when they don’t. When everyone has the chance to say what they feel, it leaves room for people to say things that don’t exactly shine a positive light on you—or your business. That’s why learning how to respond to negative reviews of your business is an important skill you should have,

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Social media is slowly but surely becoming one of the best ways to generate leads and interest for business across the world, which is why it’s so often an integral part of our lead generation strategies. Whether it’s Twitter, Instagram, or the ever popular Facebook, the way we receive our information and reach out to a broader audience is changing, as things do in a fast paced business environment. While various social media sites have notable features that people already take advantage of, such as the Facebook ads campaign and analytics, there’s new ways for

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Social media is an ever-growing market, which is why when using newer ones like Instagram you should make good use of Instagram marketing tools. I know what you’re thinking: Instagram? Why Instagram? When it comes to social media, Facebook, Twitter, LinkedIn are usually the ones that jump to the forefront of your mind, but they’re just the tip of the iceberg. Their well-known platforms can boost your traffic and your own personal business, absolutely, but Instagram is a hidden gem hidden gem with one of the biggest and fastest growing social media platforms since its

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Ever considered a joint venture agreement? There are pros and cons to entering into this type of alliance with another business owner. If you and your business have been going it alone for a while, it might be time to pair up. But what, exactly, is a joint venture agreement? Snowe Saxman, the business owner that I recently interviewed over on my Traffic and Leads podcast, described a joint venture like this: “A joint venture is when two people or businesses come together, market together, and split the profits 50/50.” Finding a suitable partner is