Getting to the top or the page in search engines is one of the most important things you can do to drive traffic to your website. And what is one of the most important things you can do to achieve this goal? Find out in today’s “What Is Wednesday.”
Let’s talk about Link Building. Google, and other search engines, tend to rank pages higher in search results based on the number of quality links to those pages. The people that develop these search engines have found that this was a really powerful way to know how reputable site was because a link is viewed as “vote of confidence” that a page had reputable and relevant content. So, the more links your page has pointing back to it, the higher it will rank. If you want to do some of your own SEO, start getting links to your site on social media, directories like Manta & make some comments on relevant blogs.
Now, there is one little caveat, companies soon exploited the fact that Google was taking this into consideration and began buying links and posting links on any site they could. Google outsmarted them and has ways to know if links are “good” links or “bad” links. Hence, don’t head out and try to beat the system by buying links or getting a link on spammy looking websites.