Corinna Essa, the CEO of Social Media Worldwide is our special guest in today’s episode. She plans events for Harry Dent, a famous U.S. economist (for those of you who don’t know). She’s in charge for running Facebook ads for getting people to attend his event. So today I pick her brain about how she does that, what kind of cost per leads she is looking at and what the funnel looks like. So if you are interested in filling any kind of live event, today’s episode is for you.