The name One-Click Lindsey came up due to what our company essentially does, that is, helping people drive traffic and leads to their websites. Our office was based right next to a chiropractor; I finally convinced him to run a traffic and leads campaign. He was kind of reserved about marketing. I told him for that for real results it would take about 3-6 months.
Every time, he would ask how his campaign was doing. I told him that we had to manipulate the Facebook ads to reach the target audience, we had to modify the landing page to get people in. We had to make people make that one-click on the landing page, one-click on the Facebook ad and that one-click on the email where you schedule a consultation. I probably said one-click over a million times in the span of 30 days. One day after making adjustments to his landing page, the doctor said, “Well, well, well, if it’s not One-Click Lindsey! Finally, the leads were coming in!” I thought that the name clicked and it was easier to remember than Lindsey Anderson.
When people come to the Traffic and Leads Podcast company, we put them through a process. It’s the CLICK technique,which is free and a long term strategy for bringing leads to your website. The C in CLICK is Curiosity. The best way to create curiosity is through content; specifically consistent content.
The L stands for Land. You ought to make sure that your Facebook pixel is set and also your Google Analytics.
Facebook is an amazing, wonderful marketing tool for small companies. It has changed everything.
I stand for Irresistible offers. After you create curiosity and someone lands on your website, you have to give them an irresistible offer.
The final C stands for Cultivate which has to do a lot with email marketing. This is essentially cultivating the relationship through an email sequence or inviting them to join you on social media. You can even make an offer. The important thing about cultivating is making a weekly summary of your content. You want to make sure that they remember you when they decide to make a purchase.
The K is for Keep going. Once you’ve laid the above foundation you got to keep going in a consistent manner for you to achieve results.