Posted by

The first “C” in the CLICK Technique stands for Curiosity, and I’ve found that more often than not, it’s the step that people have the most difficulty with.  People can feel overwhelmed with the prospect of delivering captivating content to pique people’s curiosity, especially when I tell them that the best content for this is PERSONAL content.  Re-posting a link or an inspirational picture is easy enough, but actually putting yourself out there?  Yikes! What is The Spotlight Effect? I understand the nerves that spring up from taking on this endeavor.  I know the feeling