If your house is home to an Elf on the Shelf, then it’s safe to assume that you have experienced waking up in the middle of the night – out of a deep sleep – in FULL-ON panic mode because you can’t remember if you moved that evil little elf.
That’s just the initial problem… the main struggle, after you pull yourself out of bed, is that you have to depend on your creative prowess on where to position this freakin’ elf.
The weeks we plan where “Christmas Carol” is going to end up… makes this Christmas tradition a whole lot more amusing and delightful for the entire family.
Same goes for creating a content marketing plan.
When you DON’T plan it out in advance, you end up “moving elfy from one shelf to another”… and will that really pique anyone’s curiosity?