Posted by

When you work in the world of social media, you need to understand the field you’re playing on. The best ways to reach out to your audience may seem obvious, but you have to stop and ask yourself—am I doing this right? A good social media content strategy needs to be carefully planned to ensure that you’re getting the most out of your marketing, but with so much going on, keeping up on the latest trends can be a little tricky. Luckily, we’ve got the answers you’re looking for. Melinda Whittstock—founder and CEO of Verifeed—is

Posted by

With the uprising of social media marketing, we find that most of the interaction we have each day happens over the world wide web. Whether it be through emails or direct messages on things like Facebook and Twitter, using the internet is undoubtedly the main way to reach out to our audience. But when it comes to things like podcasts and how to make a webinar presentation, things can get a little more complicated. So what can you do? Dustin Matthews knows. Dustin is the president of Speaking Empire, a company that works with small

Posted by

Digital and social media marketing are the cornerstones of businesses succeeding in the technological world. The ways in which we harness the internet in order to spread our content the best we can are endless, and rightfully so. However, with so much buzz around the best and most efficient ways to succeed in gaining traffic, it’s hard to weed through what’s fake to get to what’s real. What are the best ways to get the traffic we’re looking for, and how do we effectively implement SEO in digital media marketing? Luckily for you—and for us!—we’ve

Posted by

Social media is slowly but surely becoming one of the best ways to generate leads and interest for business across the world, which is why it’s so often an integral part of our lead generation strategies. Whether it’s Twitter, Instagram, or the ever popular Facebook, the way we receive our information and reach out to a broader audience is changing, as things do in a fast paced business environment. While various social media sites have notable features that people already take advantage of, such as the Facebook ads campaign and analytics, there’s new ways for

Posted by

Protecting your intellectual property is something that you may not often think about. As business owners, we are often also content creators. We have blog posts, articles, books, videos, podcasts, seminars, and more. So much of what we do revolves around creating content to reach out and connect with our audience and clients. Protecting that content should be high on our list, but it often gets glossed over due to its technical nature. Things like copyrighting and IP laws can be difficult to mentally wrangle, even for professionals. So, let's skip it, skim over the

Posted by

How to get organic traffic to your website? Everyone wants to know how to get more eyes on their site. When we pour a ton of blood, sweat, and tears into a website for our business, it's essential that it succeeds. You're likely here for the same reason: to learn how to get traffic to your website. You've come to the right place. It's not a simple process, and it's anything but a straight road to success. Getting traffic to your site, when literally millions of other sites are fighting over that same traffic? Yeah,

Posted by

Marketing: some people love to do it, some people hate to do it, but every business needs it. Online marketing is in even greater demand as businesses struggle to be seen among thousands. DIY online marketing IS possible. You don't necessarily need an expert to juggle and maintain all your online marketing needs. It does, however, take a lot of effort. You need to be willing to pour your sweat and tears into this one, guys. Don't panic. As an expert on this stuff, I can get you started on the right path to handling

Posted by

The first C in the CLICK Technique acronym stands for curiosity. The best way to create curiosity for your product or service is with content. Creative content is where most folks in online marketing struggle, so I’ve decided to create a monster list of creative content writing tips for beginners to help you get some traction on this important step in the CLICK Technique. In a perfect world, we'd create creative content, and our audience would immediately connect to it. Those readers would love your content so much, they'd share it with their friends, family,

Posted by

Go to any online marketing expert and ask them what the most important aspect to SEO is; they’ll all tell you the same thing: content. And not just any content—it has to be high quality and thoughtful, the kind of content that will turn your blog into a genuine industry resource instead of just a blog. These days, it’s not enough to post consistently; quality matters. It’s for this reason that simple, straightforward topics won’t do. Here’s an example: a young man named Jacob owns a small photography business in Anchorage, specializing in portraiture. To