Taking your relationship with your customers to the next level. If you are a small business or entrepreneur who is utilizing the power of social media, then you know what an amazing tool it is to attract and retain customers and clients. You might be pretty satisfied with the fans you’ve acquired using these platforms, but take a second look and ask yourself, are these relationships everything they can be? Maybe it’s time to take these relationships to the next level. I know, a lot of you are thinking, “what next level?" My customers have stated
I had a client that really wanted to purchase some email addresses this week so her list would be bigger and she'd have more people to market to. I had to talk her down from the ledge and let her know that her list, although smallish, was really engaged and wanted to hear from her. If she added a bunch of strangers, people who didn't ask to hear from her, it would do her very little good. It may produce a few sales initially, but overall her list quality would suffer and they would never
I had a great interview with Miss Mimika Cooney on her hit web TV show called Mimika TV. We covered a lot of important web strategy tips so I decided to write out all the details for everyone who would rather read than listen! If you want to listen, check it out here. Today we are talking about the art of a great website strategy. One-Click Lindsey is a web strategy expert working with small business owners to help them to utilize the web to produce more website traffic and leads. Lindsey is an
We've talked a lot about how to gather emails for a mailing list. Today I want to chat about what to put in a newsletter each week so you can keep your subscribers active. What to put in a newsletter: 1. Blog Post - Highlight your latest blog post or piece of content that your audience would enjoy. This is a great thing to put in a newsletter. Give your audience a sneak peak of the content with a link back to your site to drive traffic. 2. Don't Be So Formal - Envision writing an
Does Nathalie Lussier's "30 Day List Building Challenge" promise more than it can deliver? I've mentioned before how important list building is for any small business. It should be an essential piece of your online marketing strategy but can be such a time-intensive, frustrating and overwhelming task, that many will either not start or abandon the project before it has a chance to work. Today I wanted to review an awesome (and FREE) tool that will help you push past feelings of being overwhelmed with list building and start making some serious traction. WHAT IS
Have you ever heard those "lifestyle stories" of entrepreneurs sitting on a beach drinking Mai Tais while their business is generating millions of dollars? You're probably thinking they are living the good live because they've turned over the day-to-day operation of drumming up sales to an employee, but that's not always the case. Find out more on today's #WhatIsWednesday. This secret weapon goes by a lot of names: drip email campaigns, marketing automation, life-cycle emails, auto responders and automated email campaign. For today, I’ll stick with my favorite, drip email campaign. I like "drip email" because
Congratulations! You have successfully driven traffic to your website and got your website visitors to make that "one-click." They have given you their email address and are now on your list. Make sure what they get in exchange gives the right impression.
You've heard me say it time and again that opt in email marketing is the most important thing you can do to grow your business. An important part of growing that email list is requiring users to opt in. They give you their email address and you give them a free offer like a white paper or video series full of amazing value. Well growing your email list is easier said than done. Watch this video for the number one reason people aren't opting into your list.
I've mentioned before how important a good email list is for your business. Every email that gets added to your list is bright sparkle rising up out of the sand as you pan for gold. It makes sense to scoop up every sparkle you see then, right? Well, a double opt-in is a process for making a user work just a little bit harder before they can be added to your mailing list. Why you want to do that will be explained in today's #whatiswednesday. A double opt-in is a vey popular process for collecting
A successful email marketing campaign is one of the best ways to generate new sales. Today's #WhatIsWedneday we will discuss a great way to judge how well your email marketing campaign is working, Email Marketing Open Rate. Email Marketing Open Rate measures how many people on your email list actually opened (or viewed) the email you sent. For those of you who don't manage your email campaigns via an email management system (such as MailChimp), I recommend running your campaigns through software like this so you can track open rates and other valuable statistics. I'm