Facebook Pixels? What are Those?
If you’re here, I’m guessing you’ve wandered into the scary cave that is the Facebook backend. Well, congratulations for making it this far! If you are using Facebook to run ads, then the best way to get the most bang for your buck is to utilize the power of Facebook Pixels. Don’t let the term […]
Hot Or Not Website: Does Yours Pass the Test?
Hot or Not website, does your pass the test? Don’t judge a book by its cover. It’s an age-old saying, meant for us to think and perceive things beyond their exterior without prior judgment based solely on looks alone. It holds true, even in today’s age. However, like it or not, seemingly superficial standards are still […]
DIY Online Marketing: How to Succeed When Doing It Yourself
Marketing: some people love to do it, some people hate to do it, but every business needs it. Online marketing is in even greater demand as businesses struggle to be seen among thousands. DIY online marketing IS possible. You don’t necessarily need an expert to juggle and maintain all your online marketing needs. It does, […]
How Much Does SEO Cost? A Guide to Getting the Most Bang For Your Buck
How much does SEO cost? “What can you expect to pay for a trustworthy SEO firm?” is a popular question among many business owners. Finding a sustainable and reliable partnership can be tricky, especially with cost versus effectiveness added into the mix. However, doing your research into making sure the outcome is worth the price […]
Mobile Marketing – A Reason To Be Happy Everyone Is Glued To Their Smartphones
In just a few short decades, the mobile phone went from a great way to keep in touch while away form home, to an essential tool to modern life. For many, this little technological miracle is as important to them as an appendage; you can’t be in any public place and not see people staring […]
7 Monsters Keeping You Away From Small Business Success
What scary things keep you up at night as a small business owner? Everybody has frightening marketing tasks lurking under their bed, and rather than face those terrors, many of us lie there, covers pulled up tight under our chin, paralyzed with fear. This Halloween, I want us all to shine a flashlight under our […]
Frankenstein’s Customer: What is a Customer Avatar?
Who is Frankenstein’s customer? What is a customer avatar? We aren’t talking about the blue giants in the movie. In fact, a customer avatar is more like something that would be made in Frankenstein’s lab than anything James Cameron would come up with. A customer avatar is a perfect customer that you have pieced together […]
Content is King, and Niche Topics Are a Boon For Your Business
Go to any online marketing expert and ask them what the most important aspect to SEO is; they’ll all tell you the same thing: content. And not just any content—it has to be high quality and thoughtful, the kind of content that will turn your blog into a genuine industry resource instead of just a […]
Looking for Google AdWords Help? Let Google Spearhead Your AdWords Campaign
Google Adwords Best Practices The online world of marketing and advertising can be a lot to handle. With various things to worry about such as Google AdWords, social media, launches, webinars, and Facebook ads on top of trying to manage your own strategy among the sea of tactics and third-party recommendations, finding a middle, solid […]
How To Close A Sale From The Beach
Have you ever heard those “lifestyle stories” of entrepreneurs sitting on a beach drinking Mai Tais while their business is generating millions of dollars? You’re probably thinking they are living the good live because they’ve turned over the day-to-day operation of drumming up sales to an employee, but that’s not always the case. Find out […]
