Writer’s Block? – What To Put In a Newsletter
We’ve talked a lot about how to gather emails for a mailing list. Today I want to chat about what to put in a newsletter each week so you can keep your subscribers active. What to put in a newsletter: 1. Blog Post – Highlight your latest blog post or piece of content that your […]
Motivating Other Moms Podcast
I was recently interviewed by Miss Rosemary Nickel on her super supportive Motivating Other Mom’s Podcast. I had such a great time on this podcast because we were able to discuss one of my favorite topics, the challenges of running a successful business & caring for my two little cherubs. Listen in as Rosemary and […]
The 4 Essential Components Of An Opt-In Box
The Opt-In box is where you are asking a website visitor to give you their information, so it shouldn’t surprise you when I say it is the single most important aspect of your landing page! It would be tragic to have spent countless time and money on content creation, advertising and search-engine optimization only to […]
In Exchange For Your Email Address…
Congratulations! You have successfully driven traffic to your website and got your website visitors to make that “one-click.” They have given you their email address and are now on your list. Make sure what they get in exchange gives the right impression.
I Know Why Your Website Visitors Aren’t Opting In
You’ve heard me say it time and again that opt in email marketing is the most important thing you can do to grow your business. An important part of growing that email list is requiring users to opt in. They give you their email address and you give them a free offer like a white paper […]
Double Opt-in Is A Bag Full Of Gold
I’ve mentioned before how important a good email list is for your business. Every email that gets added to your list is bright sparkle rising up out of the sand as you pan for gold. It makes sense to scoop up every sparkle you see then, right? Well, a double opt-in is a process for […]
The One Thing You Can Do To Drive Website Traffic
Want to drive more traffic to your website and you don’t want to hire an expensive SEO firm? Let me tell you the ONE thing you can do to generate high quality website traffic. Write. Good. Content. Search-engines LOVE lots and lots of GOOD content! Why is that? Because good content is what your CUSTOMERS […]
Podcast: Generating Real Paying Website Leads
Mark Asquith and I discussed some very important issues on his Excellence Expected podcast. These days, just having a website for your small business is not enough. Your site needs to be visible and it needs to generate website leads that are going to help your business to grow. How can we drive traffic to […]
School For StartUps – Online Marketing Basics
I had a total blast with Jim Beach on School For Startups Radio. In this super fun podcast we covered the following online marketing basics: What is an irresistible offer. How frequently you should reach out and touch your potential clients. How your website visitors are like a two year old. How content marketing works. […]
Why I Quit
I’ve been running my successful web development business, Web Impakt for the past 10 years. Last year, I started a new part of that, called Lindsey’s Web. I thought I’d write a quick post to let everyone know that I’ve quit Lindsey’s Web and turned over the day-to-day operation of Web Impakt to a (brilliant) […]
