If your email marketing strategy is falling short, watch this video for 3 tips to help make it more profitable.
Protecting your intellectual property is something that you may not often think about. As business owners, we are often also content creators. We have blog posts, articles, books, videos, podcasts, seminars, and more. So much of what we do revolves around creating content to reach out and connect with our audience and clients. Protecting that content should be high on our list, but it often gets glossed over due to its technical nature. Things like copyrighting and IP laws can be difficult to mentally wrangle, even for professionals. So, let's skip it, skim over the
Ever considered a joint venture agreement? There are pros and cons to entering into this type of alliance with another business owner. If you and your business have been going it alone for a while, it might be time to pair up. But what, exactly, is a joint venture agreement? Snowe Saxman, the business owner that I recently interviewed over on my Traffic and Leads podcast, described a joint venture like this: “A joint venture is when two people or businesses come together, market together, and split the profits 50/50.” Finding a suitable partner is
Indeed, how business has changed today. I don’t know if it’s any easier or difficult but it is different. I think it is much easier to create business today. Through online marketing, you can reach out to people all across the world. When I started my company over 12 years ago, in a way, we were just stuck to those around a 50-mile radius. The technology was present but still, people were kind of close-minded. But now people’s minds are open. The cool thing about online marketing today is that with less effort you can
Everyone likes the concept of free marketing ideas but are afraid to put them into practice. No such thing as a free lunch, right? I'm here to tell you that free marketing ideas are just as valid as those that cost money. The distinction is in how you use them. We're often taught that the more money you spend, the better results or product you'll receive. But if you've paid any attention as a business owner, I'm sure you know that isn't true. These free marketing ideas need to be looked at individually, on a
I made this video just for you. How many of these do you utilize in your small business?
Most businesses that succeed, do so because their marketing strategy uses a mixture of online and offline marketing ideas. This is usually called multi-channel marketing. But offline marketing ideas seem to be going the way of the dinosaur–extinct. Just because you have an online-based marketing strategy, doesn't mean you should ignore those great offline marketing ideas! It's especially important because offline marketing falls under one of the letters in The CLICK Technique—“K” for “Keep Going”. Once you're in the thick of your online marketing, consistency is key, and offline marketing can sometimes fall to the
Some people praise offline marketing, and some swear by online marketing. But what if the two could work together? Today, I'm here to convince you that online and offline marketing work best when paired together. Not only that, but I'm going to give you tips and tricks to get you started. For too long, online and offline marketing have been considered on opposite sides of the fence. Some businesses will insist that one style of marketing is better than the other. Others suggest that, with the rise of online marketing, offline marketing will suffer a
In this podcast, where SharkPreneurs are interviewed, I shared how I started out selling lemonade stands. Aside from that, I was running a babysitters club. I was not much of a babysitter, so I got a group of willing babysitters then I connected them to actual clients. From the babysitters club, I ventured into the business world. Initially, when I entered college, I did not know which career to pursue. But I thought that information system was a safe bet since I had some innate entrepreneur spirit. I then got a really boring job at