What You Can Learn From As Seen on TV Products
If you’ve ever had cable television in your life, there’s a 99% chance that you’ve seen commercials for what’s called As Seen On TV products. They’re infomercials—a 90-second spot that gives you information about a problem you might be struggling with. Then, their amazing product offers the solution to what you’d normally just accept as […]
10 of the Best Things to Do With Alexa
It’s 2019, which means that you should already know all about the smart speaker wave that’s hitting the world by storm. According to data from Strategy Analytics, nearly 90 million smart devices were shipped out in 2018, up from 32 million in 2017. The market is constantly growing and expanding, and among those smart speaker […]
The Answer to This One Question Will Determine Your 2019
There’s really only one question you need to ask yourself to see if you’re going to have an awesome 2019: are you going to keep doing the same things you did in 2018, or are you going to bust out of your comfort zone and take some risks to step it up? If you don’t […]
Your Current Digital Marketing Strategy: Keep or Toss?
It’s a tradition around our house that sometime during December before the big guy brings a slew of new “stuff”, the family works together, and we play a game called… “Keep or Toss.” I spent yesterday torturing my kiddos with this game. I sorted through toys, stuffies, artwork, and games and asked my three kids […]
Activation Energy – The Science of Getting Started
How many times have you put off starting something, only to realize that the task was relatively easy once you finally got off your butt and got started? In chemistry, the amount of energy it takes to actually start something is called activation energy, and I’m sure you can agree that for some tasks, trying […]
Stop Hitting Your Inner Snooze Button
Ohhhhhh that dreaded internal snooze button. You know the one. If you’re like most entrepreneurs, you hit it every day, multiple times a day! It starts with a new opportunity, a phone call, a Facebook LIVE, a blog post that needs doing… It’s a fleeting thought because you’re an expert at hitting that “inner snooze […]
Podcasting on Steroids: A Strategy For Any Business
I host two podcasts. The Traffic and Leads Podcast. This bad boy has been live for years. It brings in some clients and has hundreds of downloads per episode. The PDX Small Business Network Podcast is a wee little thing I launched last year. This podcast gets a whopping 30 downloads per episode but has […]
Aristotle: The Distinguished Digital Marketer
Seth Godin, Gary V, Joe Pulizzi, and … Aristotle? Yeah! That sounds about right. In an alternate reality where Aristotle was born in 1984 vs. 384 BC. I have no doubt we’d be reading about the latest digital marketing tactics on his blog AskAristotle.com. Aristotle taught that every persuasive argument relied on three pillars: Ethos, […]
Content Marketing Fantasyland & Busting Marketing Myths
Content marketing is an impressive strategy to generate clients for your small business. However… there are quite a few myths that are floating around about how exactly this powerhouse of a strategy works. Many folks that I talk to HOPE and DREAM to one day live in Content Marketing Fantasyland. You know… the influx of […]
Digital Marketing and the Frustrated Musician
I got to thinking about the one thing I wish I could have told young One-Click Lindsey… “Sit DOWN and practice the piano!” I practiced some as a kid and was mediocre, but I was never great, and to this DAY I wish I would have stuck with it so I could tickle the ivories […]
