Seth Godin, Gary V, Joe Pulizzi, and ... Aristotle? Yeah! That sounds about right. In an alternate reality where Aristotle was born in 1984 vs. 384 BC. I have no doubt we'd be reading about the latest digital marketing tactics on his blog AskAristotle.com. Aristotle taught that every persuasive argument relied on three pillars: Ethos, Pathos, and Logos. Any digital marketing or sales book I have ever read has a firm foundation in these three principles. (If he were alive today... he would no doubt be in court suing for copyright infringement.) Aristotle taught that
Content marketing is an impressive strategy to generate clients for your small business. However... there are quite a few myths that are floating around about how exactly this powerhouse of a strategy works. Many folks that I talk to HOPE and DREAM to one day live in Content Marketing Fantasyland. You know... the influx of salivating customers that hang on your every word ready to buy from you the moment you toss them a bone! It just not that EASY (nothing in digital marketing is).
I got to thinking about the one thing I wish I could have told young One-Click Lindsey... "Sit DOWN and practice the piano!" I practiced some as a kid and was mediocre, but I was never great, and to this DAY I wish I would have stuck with it so I could tickle the ivories and fill my home with beautiful music. Best laid plans... I didn't practice. I got frustrated. I quit. I see a LOT of similarities with mastering an instrument and mastering digital marketing.
When it comes to your website, which falls under the "L" for "Land" in The CLICK Technique, there are eight crucial boxes you need to check before you can consider your website good to go. From installing a Facebook pixel to updating the design and more, I cover these eight things so you can make sure your website is in tip-top shape.
You've heard the stories... "I put a dollar into Facebook, and magically, $5,000.00 comes out!" "I was broke, and now I make 6 figures thanks to a highly automated funnel!" "I changed my mindset, started to invest in digital marketing, and now I'm raking in loads of clients and money right now." "I fly all over the world, and every time I get off the plane, I have 50+ emails of people who purchased my package." Stories like these do everyone a disservice... they create unrealistic expectations that will crush even the most motivated digital
Let's talk about Digital Marketing Doldrums. How many years have you made a goal to get your digital marketing bringing in a dependable stream of traffic and leads only to be left confused and frustrated because you aren't sure HOW to do it? You move onto paying bills, getting new clients, servicing old clients and HR issues... Another year goes by... And you are still no closer to "getting your gosh-darn digital marketing done." Let's talk about Digital Marketing Doldrums... why you're stuck there and what you can do to put some wind in your
What scary things keep you up at night as a small business owner? Everybody has frightening marketing tasks lurking under their bed, and rather than face those terrors, many of us lie there, covers pulled up tight under our chin, paralyzed with fear. This Halloween, I want us all to shine a flashlight under our bed, see that there is nothing to be afraid of, and master the 7 terrifying monsters keeping you away from digital marketing success.
Digital marketing is a great way to "catch" new clients. I'll walk you through the essential steps of digital marketing via the classic game of Mousetrap. I don't know about you... but I've never really been able to get the dang thing to work, and I doubt this video will be any different. Dollars to doughnuts, it will be a disaster, but you will learn something because believe it or not, every step in Moustrap correlates to The CLICK Technique!
If your house is home to an Elf on the Shelf, then it's safe to assume that you have experienced waking up in the middle of the night - out of a deep sleep - in FULL-ON panic mode because you can't remember if you moved that evil little elf. That's just the initial problem... the main struggle, after you pull yourself out of bed, is that you have to depend on your creative prowess on where to position this freakin' elf. The weeks we plan where "Christmas Carol" is going to end up... makes
The ONE Facebook ad you should always be running for your business is a retargeting ad. Retargeting ads are so powerful because you are targeting a warm audience. They've visited your website and seen your services, which implies they're at least a little bit interested, which makes them prime for advertising. You WILL see results with a retargeting ad, and best of all? They're not difficult to run!