It's a tradition around our house that sometime during December before the big guy brings a slew of new "stuff", the family works together, and we play a game called... "Keep or Toss." I spent yesterday torturing my kiddos with this game. I sorted through toys, stuffies, artwork, and games and asked my three kids at least 100 times the simple question... "Keep or Toss?" I am sure you've asked yourself this same question with a digital marketing strategy that is under-performing or not performing at all! Should you simply Kkkkeeeeeep Going (as I say
How many times have you put off starting something, only to realize that the task was relatively easy once you finally got off your butt and got started? In chemistry, the amount of energy it takes to actually start something is called activation energy, and I'm sure you can agree that for some tasks, trying to muster up this activation energy seems downright impossible. Continuing with my little chemistry analogy, there is something that can help decrease the amount of activation energy it takes for a reaction to occur. You simply have to introduce a
Ohhhhhh that dreaded internal snooze button. You know the one. If you're like most entrepreneurs, you hit it every day, multiple times a day! It starts with a new opportunity, a phone call, a Facebook LIVE, a blog post that needs doing... It's a fleeting thought because you're an expert at hitting that "inner snooze button." Putting that work off for another day when you're feeling more "inspired" or "motivated." Let your "future self" deal with getting things done, putting yourself out there and finally get your digital marketing tasks complete. Well, bad news... your
I host two podcasts. The Traffic and Leads Podcast. This bad boy has been live for years. It brings in some clients and has hundreds of downloads per episode. The PDX Small Business Network Podcast is a wee little thing I launched last year. This podcast gets a whopping 30 downloads per episode but has brought me more business, hands-down, that the Traffic and Leads Podcast has in 4+ years! Why? I'll explain it in detail in this video. This potent podcasting strategy can be utilized by any business in any niche to get yourself
Seth Godin, Gary V, Joe Pulizzi, and ... Aristotle? Yeah! That sounds about right. In an alternate reality where Aristotle was born in 1984 vs. 384 BC. I have no doubt we'd be reading about the latest digital marketing tactics on his blog AskAristotle.com. Aristotle taught that every persuasive argument relied on three pillars: Ethos, Pathos, and Logos. Any digital marketing or sales book I have ever read has a firm foundation in these three principles. (If he were alive today... he would no doubt be in court suing for copyright infringement.) Aristotle taught that
Content marketing is an impressive strategy to generate clients for your small business. However... there are quite a few myths that are floating around about how exactly this powerhouse of a strategy works. Many folks that I talk to HOPE and DREAM to one day live in Content Marketing Fantasyland. You know... the influx of salivating customers that hang on your every word ready to buy from you the moment you toss them a bone! It just not that EASY (nothing in digital marketing is).
I got to thinking about the one thing I wish I could have told young One-Click Lindsey... "Sit DOWN and practice the piano!" I practiced some as a kid and was mediocre, but I was never great, and to this DAY I wish I would have stuck with it so I could tickle the ivories and fill my home with beautiful music. Best laid plans... I didn't practice. I got frustrated. I quit. I see a LOT of similarities with mastering an instrument and mastering digital marketing.
When it comes to your website, which falls under the "L" for "Land" in The CLICK Technique, there are eight crucial boxes you need to check before you can consider your website good to go. From installing a Facebook pixel to updating the design and more, I cover these eight things so you can make sure your website is in tip-top shape.
You've heard the stories... "I put a dollar into Facebook, and magically, $5,000.00 comes out!" "I was broke, and now I make 6 figures thanks to a highly automated funnel!" "I changed my mindset, started to invest in digital marketing, and now I'm raking in loads of clients and money right now." "I fly all over the world, and every time I get off the plane, I have 50+ emails of people who purchased my package." Stories like these do everyone a disservice... they create unrealistic expectations that will crush even the most motivated digital
Let's talk about Digital Marketing Doldrums. How many years have you made a goal to get your digital marketing bringing in a dependable stream of traffic and leads only to be left confused and frustrated because you aren't sure HOW to do it? You move onto paying bills, getting new clients, servicing old clients and HR issues... Another year goes by... And you are still no closer to "getting your gosh-darn digital marketing done." Let's talk about Digital Marketing Doldrums... why you're stuck there and what you can do to put some wind in your