Posted by One-Click Lindsey

I’ve been talking about this for a little bit now, but it certainly bears worth repeating: building trust and credibility is one of the best ways you can find success with your clients. Customers are more willing to take their business to people they know they can trust, and making sure that you’re available and accessible when it comes to that is imperative in your long term marketing success. However, building trust and credibility can be an easier said than done situation. Being able to be trustworthy means that you have to care about more

Posted by One-Click Lindsey

Digital marketing is often a world that doesn’t think about social settings, and the idea that in order to succeed, we should beat the bushes. Instead, people often pressure you about the numbers, and how you’re going to reach your next sales goal. The people you meet are consumers, and thinking of them as such is what you need to be doing in order to get from one successful transaction to another. That’s successful digital marketing, and that’s all that matters. It’s not safe to say that’s entirely wrong, but it’s a bold assumption that

Posted by One-Click Lindsey

Though it may be hard to believe, being able to develop trust through digital marketing isn’t always as easy as it could be. As personable as I can be—and trust me, I’m a nice person—the moment the word ‘marketer’ leaves my mouth, people instantly become wary of my entire personality. We know that being a marketer requires a level of being able to sell to people, sometimes products they don’t think they need until we explain to them just how easier we can make their lives if they just give us a chance. However, using

Posted by One-Click Lindsey

If you’ve ever had cable television in your life, there’s a 99% chance that you’ve seen commercials for what’s called As Seen On TV products. They’re infomercials—a 90-second spot that gives you information about a problem you might be struggling with. Then, their amazing product offers the solution to what you’d normally just accept as unsolvable. What they do best is offer you a special chance to pay a super low price for added value, whether it be another set of their products, free shipping, or an additional piece that usually costs extra. With how

Posted by One-Click Lindsey

It’s 2019, which means that you should already know all about the smart speaker wave that’s hitting the world by storm. According to data from Strategy Analytics, nearly 90 million smart devices were shipped out in 2018, up from 32 million in 2017. The market is constantly growing and expanding, and among those smart speaker products is Amazon’s own Alexa. Though you might know her as a virtual assistant who helps you with the weather and basic facts, there’s so much more you should know and so many things to do with her that you

Posted by One-Click Lindsey

There's really only one question you need to ask yourself to see if you're going to have an awesome 2019: are you going to keep doing the same things you did in 2018, or are you going to bust out of your comfort zone and take some risks to step it up? If you don't step it up, then you're going to be faced with this question at the end of 2019, and your answer is going to be the same. Yikes!

Posted by One-Click Lindsey

It's a tradition around our house that sometime during December before the big guy brings a slew of new "stuff", the family works together, and we play a game called... "Keep or Toss." I spent yesterday torturing my kiddos with this game. I sorted through toys, stuffies, artwork, and games and asked my three kids at least 100 times the simple question... "Keep or Toss?" I am sure you've asked yourself this same question with a digital marketing strategy that is under-performing or not performing at all! Should you simply Kkkkeeeeeep Going (as I say

Posted by One-Click Lindsey

How many times have you put off starting something, only to realize that the task was relatively easy once you finally got off your butt and got started? In chemistry, the amount of energy it takes to actually start something is called activation energy, and I'm sure you can agree that for some tasks, trying to muster up this activation energy seems downright impossible. Continuing with my little chemistry analogy, there is something that can help decrease the amount of activation energy it takes for a reaction to occur. You simply have to introduce a

Posted by One-Click Lindsey

Ohhhhhh that dreaded internal snooze button. You know the one. If you're like most entrepreneurs, you hit it every day, multiple times a day! It starts with a new opportunity, a phone call, a Facebook LIVE, a blog post that needs doing... It's a fleeting thought because you're an expert at hitting that "inner snooze button." Putting that work off for another day when you're feeling more "inspired" or "motivated." Let your "future self" deal with getting things done, putting yourself out there and finally get your digital marketing tasks complete. Well, bad news... your

Posted by One-Click Lindsey

I host two podcasts. The Traffic and Leads Podcast. This bad boy has been live for years. It brings in some clients and has hundreds of downloads per episode. The PDX Small Business Network Podcast is a wee little thing I launched last year. This podcast gets a whopping 30 downloads per episode but has brought me more business, hands-down, that the Traffic and Leads Podcast has in 4+ years! Why? I'll explain it in detail in this video. This potent podcasting strategy can be utilized by any business in any niche to get yourself