Posted by One-Click Lindsey

The ONE Facebook ad you should always be running for your business is a retargeting ad. Retargeting ads are so powerful because you are targeting a warm audience. They've visited your website and seen your services, which implies they're at least a little bit interested, which makes them prime for advertising. You WILL see results with a retargeting ad, and best of all? They're not difficult to run!

Posted by One-Click Lindsey

Facebook has revolutionized the way that people in business conduct their online marketing. Of course, other social media sites have contributed in their own ways, but none of them can truly hold a candle to the powerful juggernaut that is Facebook. However, we need to make sure that we’re utilizing that power in the best ways possible. What should we be doing to ensure that our Facebook online marketing is the most effective it can be? Lucky for you, I’ve got just the answer! After garnering years of experience with online marketing, I’ve figured out

Posted by One-Click Lindsey

When dabbling in the world of online media marketing, you have to make sure you’re keeping up with all the trends as best you can. After all, using an older method for something that’s constantly evolving and shifting won’t get the job done the way it should, and missing out on quality traffic and leads isn’t worth it. Staying on top of social media trends is the key to your success. However, with Facebook on track to change the way its algorithm works, what can we do to evolve around these new Facebook news feed

Posted by One-Click Lindsey

When it comes to online marketing, social media is the cornerstone for nearly everything we do. How we choose to put ourselves out there—and the ways we choose to do it—are important if we want to ensure that we’re getting the best results we can. So, when it comes to Facebook ads and Facebook ads best practices, how can we make sure we’re doing our best and achieving the best possible traffic results? Zach Spear knows the answer! A Facebook ads manager—as well as a stellar copywriter—tells us everything he knows about what Facebook ads

Posted by One-Click Lindsey

Some of the best product launch strategies. Advice on how to successfully launch your product is all over the board. Some of it directly contradicts other advice. Most of it boils down to preference. There is, however, one thing we can all agree on: Social media can be a gold mine if it's harnessed properly. One of the newest crazes in business is to launch a product through Facebook marketing. It makes a ton of sense as a market platform, doesn't it? Millions of people access Facebook regularly to connect with content they enjoy. Why

Posted by One-Click Lindsey

As a small business owner on Facebook, you may have noticed the little Facebook boost post button down in the bottom corner, tempting you to hit it every time you post something.  A quick google search or conversation with your online marketing expert will usually be met with a harsh scolding.  “Do not EVER hit the ‘boost post’ button, you amateur!” Here are a few of the articles that come up when searching on the topic: Facebook Boost Post – Never a Good Decision Don’t Touch That Facebook Boost Post Button Boosting a post is the

Posted by One-Click Lindsey

Leads Today, Gone Tomorrow. I had a client who saw the power of Facebook and embraced its potential.  Two years making regular posts and thousands of dollars spent on Facebook advertising had given him thousands of fans and was producing quality leads on a daily basis.  That all came to an end this week, as he logged in only to be greeted with the message “Your page has been disabled.” What prompted this banishment and what could be done about it?  In the case of my client, he used some “hot words” in his Facebook

Posted by One-Click Lindsey

I had the pleasure of chatting with Miss Mojca Mars of Super Spicy Media. If you want to know more about Twitter, Facebook and Snapchat, we cover it all in this interview. She's a blast to talk to and I'm sure you will have fun listening. IN THIS EPISODE YOU'LL LEARN: How Mojca started her business from scratch using a cold email strategy. What social media channel works for the majority of businesses. How to use Twitter searches and hashtags to build authority and build relationships. Her best social media for business tips for cultivating leads and

Posted by One-Click Lindsey

I had a client that really wanted to purchase some email addresses this week so her list would be bigger and she'd have more people to market to. I had to talk her down from the ledge and let her know that her list, although smallish, was really engaged and wanted to hear from her. If she added a bunch of strangers, people who didn't ask to hear from her, it would do her very little good. It may produce a few sales initially, but overall her list quality would suffer and they would never

Posted by One-Click Lindsey

Facebook Lead Ads Have I ever mentioned how important I think it is to get the email addresses of prospective customers? If you answered "no", then this is the first time you've read any of my posts, in which case, hi, my name is One-Click Lindsey. The e-mail address of somebody who is interested in your products or services is very important if you want sustained growth, and a landing page is one of the best ways to convert the traffic into leads. But is a landing page the best way to go? Facebook says