When it comes to making the best ad campaigns available that keep up with the new ways we can reach our target audience, we have to consider all options that are involved in the marketing mix. This brings us to a relatively new and yet extremely effective way of marketing: geofencing. Now I know what you’re thinking. What is geofencing marketing? Luckily, that’s what we’re here to answer today as well as how you can get involved in a new and very popular technique to reach a whole new demographic of targeted people. Justin Croxton,
When it comes to expanding our reach in the world of digital marketing, it’s important that we use the best and the most efficient techniques possible to secure quality traffic, leads, and clients. However, with how fast-paced the online world changes, maintaining the best digital marketing strategies can be a challenge, and sometimes, it’s nearly impossible to keep up with what’s legitimate and what’s a scam. Additionally, we have to make sure our content is not only what the people want but also maintains a certain level of quality that can compete with the best
Social media can be our best friend when planning a marketing campaign due to the wide reach and the large platform that it provides for us. Alternatively, working with some social media networks can prove to be a little tricky, and figuring out the best way to use social media for content marketing gets confusing as we lose sight of what we’re trying to do and the power we’re creating with the content we make. How can we make sure that the social media networks we’re using are the best to accomplish our goals? Is
Social media marketing is an easy beginner step for anyone who’s looking to expand into the world of online marketing. It’s also easy to state that the most popular—and important—of social media websites to be on is Facebook. However, allow me to make a bold claim: I believe that all small business owners need to be on Instagram. That’s right—Instagram. Though it might not seem like the ideal place to cultivate an amazing and engaging audience, Instagram is making itself a staple in the world of online marketing, and I’ve got some incredible Instagram marketing tips
Making sure that we’re getting the most out of our marketing strategies is vital when it comes to successful online marketing. However, with all of the focus we put on outbound marketing, we should be putting the very same effort into inbound marketing strategies. What are the best ways we can be reaching out to our audience? What are the best ways to create a foundation audience? And how do we utilize all the space we can to ensure that what we’re doing is resonating with the audience we’re trying to create? That’s where Dan
Facebook has revolutionized the way that people in business conduct their online marketing. Of course, other social media sites have contributed in their own ways, but none of them can truly hold a candle to the powerful juggernaut that is Facebook. However, we need to make sure that we’re utilizing that power in the best ways possible. What should we be doing to ensure that our Facebook online marketing is the most effective it can be? Lucky for you, I’ve got just the answer! After garnering years of experience with online marketing, I’ve figured out
One of the reasons people don't create content, especially videos, is because they are stuck in their own head. Content is SUCH an important part of being successful in a long-term online marketing campaign. Have you fallen "victim" to any of these? The Spotlight Effect The Pratfall Effect The Mere Exposure Effect
When planning a launch for your small business, you want to make sure that everything you’ve done up until the date of the actual launch has been beneficial to both yourself and your business. Making sure to avoid common pitfalls is just as important as making sure that you’ve got a product people are ready and willing to buy. However, what’s the best way to go about making sure you’ve got everything put together? How do we make sure that we’ve done everything possible to secure successful product launches? That’s where Lesley Clavijo comes in.
When you have so much going on with your business, it's so easy for things like email marketing to take a back seat. But you need to prioritize your marketing because without it, it will be very hard to pick up new clients... and it all begins with your mindset!
You don't need another motivational video, book, or program because your motivation will only take you so far. You need a lesson on self-discipline. Every day you can teach yourself to be more disciplined. And this applies to everyone—including me! After all, in the words of Yoda: "Do or do not; there is no try."