There's really only one question you need to ask yourself to see if you're going to have an awesome 2019: are you going to keep doing the same things you did in 2018, or are you going to bust out of your comfort zone and take some risks to step it up? If you don't step it up, then you're going to be faced with this question at the end of 2019, and your answer is going to be the same. Yikes!
It's a tradition around our house that sometime during December before the big guy brings a slew of new "stuff", the family works together, and we play a game called... "Keep or Toss." I spent yesterday torturing my kiddos with this game. I sorted through toys, stuffies, artwork, and games and asked my three kids at least 100 times the simple question... "Keep or Toss?" I am sure you've asked yourself this same question with a digital marketing strategy that is under-performing or not performing at all! Should you simply Kkkkeeeeeep Going (as I say
How many times have you put off starting something, only to realize that the task was relatively easy once you finally got off your butt and got started? In chemistry, the amount of energy it takes to actually start something is called activation energy, and I'm sure you can agree that for some tasks, trying to muster up this activation energy seems downright impossible. Continuing with my little chemistry analogy, there is something that can help decrease the amount of activation energy it takes for a reaction to occur. You simply have to introduce a
As we all know, marketing is a game that’s constantly changing. Keeping tabs on everything that comes and goes sometimes requires more time and energy than we have to spare. After all, running a business is a daunting task, and staying ahead of the digital marketing curve can be a lot of handle on top of what we’re already dealing with. So I’ve done the hard work for you! Presenting: the 40 Best Digital Marketing Books of 2018! That’s right: every book on this list has been published in the last six months, ensuring that
Ohhhhhh that dreaded internal snooze button. You know the one. If you're like most entrepreneurs, you hit it every day, multiple times a day! It starts with a new opportunity, a phone call, a Facebook LIVE, a blog post that needs doing... It's a fleeting thought because you're an expert at hitting that "inner snooze button." Putting that work off for another day when you're feeling more "inspired" or "motivated." Let your "future self" deal with getting things done, putting yourself out there and finally get your digital marketing tasks complete. Well, bad news... your
I host two podcasts. The Traffic and Leads Podcast. This bad boy has been live for years. It brings in some clients and has hundreds of downloads per episode. The PDX Small Business Network Podcast is a wee little thing I launched last year. This podcast gets a whopping 30 downloads per episode but has brought me more business, hands-down, that the Traffic and Leads Podcast has in 4+ years! Why? I'll explain it in detail in this video. This potent podcasting strategy can be utilized by any business in any niche to get yourself
Seth Godin, Gary V, Joe Pulizzi, and ... Aristotle? Yeah! That sounds about right. In an alternate reality where Aristotle was born in 1984 vs. 384 BC. I have no doubt we'd be reading about the latest digital marketing tactics on his blog AskAristotle.com. Aristotle taught that every persuasive argument relied on three pillars: Ethos, Pathos, and Logos. Any digital marketing or sales book I have ever read has a firm foundation in these three principles. (If he were alive today... he would no doubt be in court suing for copyright infringement.) Aristotle taught that
As a business owner, an entrepreneur, and someone who works in the marketing field, making sure that you’re using the best LinkedIn marketing tools to improve your overall business strategy is important for your future success. LinkedIn is a social media platform that’s built for the express reason of giving business owners a place to connect, collaborate, and form relationships with each other in order to further their progress and help others along the way. However, if you’re new to LinkedIn—or if you’re unsure of how to get the job done when creating a LinkedIn
Content marketing is an impressive strategy to generate clients for your small business. However... there are quite a few myths that are floating around about how exactly this powerhouse of a strategy works. Many folks that I talk to HOPE and DREAM to one day live in Content Marketing Fantasyland. You know... the influx of salivating customers that hang on your every word ready to buy from you the moment you toss them a bone! It just not that EASY (nothing in digital marketing is).
Online marketing podcasts are easily becoming one of the most efficient ways to access information about all things business related. In a sea of good content, however, where should we be looking to make sure we’re getting the best of the best? After all, the advice is only worth sharing if it’ll give you the right results. 65 Best Online Marketing Podcasts: The Best of the Best Lucky for you, we’ve found the best of the best! That’s right—I’ve compiled a cohesive list of the top 65 online marketing podcast that you should be listening to