Protecting your intellectual property is something that you may not often think about. As business owners, we are often also content creators. We have blog posts, articles, books, videos, podcasts, seminars, and more. So much of what we do revolves around creating content to reach out and connect with our audience and clients. Protecting that content should be high on our list, but it often gets glossed over due to its technical nature. Things like copyrighting and IP laws can be difficult to mentally wrangle, even for professionals. So, let's skip it, skim over the
Go to any online marketing expert and ask them what the most important aspect to SEO is; they’ll all tell you the same thing: content. And not just any content—it has to be high quality and thoughtful, the kind of content that will turn your blog into a genuine industry resource instead of just a blog. These days, it’s not enough to post consistently; quality matters. It’s for this reason that simple, straightforward topics won’t do. Here’s an example: a young man named Jacob owns a small photography business in Anchorage, specializing in portraiture. To
Have you used UpWork or Elance to find freelancers to do some projects for you just to be disappointed and angry with a incomplete or poor quality project? Check out this video where I tell you my secret on how to find the best UpWork Freelancers.
Here we are, in the middle of our series on "how to write a persuasive white paper." This series will help you dig in and create a high-quality, lead generating white paper designed to dazzle your readers. If you missed the previous two segments, White Paper Marketing and White Paper Title, don't forget to give them a read. This segment is going to outline your white paper format. I am going to let you in on a very specific white paper format and share some examples that will take your white paper from boring to brilliant. So,
Internal Linking is Just Like Vote for Yourself Internal Linking is just like you are voting for yourself, How? In high-school, when running for prom queen, or cheer captain, or Miss Congeniality in the "Miss Russet" pageant, my mother taught me that it was rather undignified and arrogant to vote for yourself. (No, I didn't just make up the Miss Russet Pageant, it's real.) When, in the popularity contest that is Search Engine Optimization, I'm here to tell you that my mom was wrong. You can vote for yourself, and Google will actually reward you
The content upgrade technique is pure genius. The phrase was coined by either Brian Dean from Backlinko or Clay Collins, co-founder of LeadPages, either way both gentlemen are very revolutionary when it comes to landing pages and email opt-in's. When they speak it's time to listen up. I've tried the content upgrade technique with a few clients of mine and it works as well as I had hoped. Do you want to know how to take the pages on your site with the highest traffic and make them opt-in superstars? Watch the video below: Transcript