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Protecting your intellectual property is something that you may not often think about. As business owners, we are often also content creators. We have blog posts, articles, books, videos, podcasts, seminars, and more. So much of what we do revolves around creating content to reach out and connect with our audience and clients. Protecting that content should be high on our list, but it often gets glossed over due to its technical nature. Things like copyrighting and IP laws can be difficult to mentally wrangle, even for professionals. So, let's skip it, skim over the

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How to get organic traffic to your website? Everyone wants to know how to get more eyes on their site. When we pour a ton of blood, sweat, and tears into a website for our business, it's essential that it succeeds. You're likely here for the same reason: to learn how to get traffic to your website. You've come to the right place. It's not a simple process, and it's anything but a straight road to success. Getting traffic to your site, when literally millions of other sites are fighting over that same traffic? Yeah,

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Marketing: some people love to do it, some people hate to do it, but every business needs it. Online marketing is in even greater demand as businesses struggle to be seen among thousands. DIY online marketing IS possible. You don't necessarily need an expert to juggle and maintain all your online marketing needs. It does, however, take a lot of effort. You need to be willing to pour your sweat and tears into this one, guys. Don't panic. As an expert on this stuff, I can get you started on the right path to handling

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The first C in the CLICK Technique acronym stands for curiosity. The best way to create curiosity for your product or service is with content. Creative content is where most folks in online marketing struggle, so I’ve decided to create a monster list of creative content writing tips for beginners to help you get some traction on this important step in the CLICK Technique. In a perfect world, we'd create creative content, and our audience would immediately connect to it. Those readers would love your content so much, they'd share it with their friends, family,

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Go to any online marketing expert and ask them what the most important aspect to SEO is; they’ll all tell you the same thing: content. And not just any content—it has to be high quality and thoughtful, the kind of content that will turn your blog into a genuine industry resource instead of just a blog. These days, it’s not enough to post consistently; quality matters. It’s for this reason that simple, straightforward topics won’t do. Here’s an example: a young man named Jacob owns a small photography business in Anchorage, specializing in portraiture. To

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Here we are, in the middle of our series on "how to write a persuasive white paper."  This series will help you dig in and create a high-quality, lead generating white paper designed to dazzle your readers.   If you missed the previous two segments, White Paper Marketing and White Paper Title, don't forget to give them a read. This segment is going to outline your white paper format.  I am going to let you in on a very specific white paper format and share some examples that will take your white paper from boring to brilliant.  So,

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Internal Linking is Just Like Vote for Yourself Internal Linking is just like you are voting for yourself, How? In high-school, when running for prom queen, or cheer captain, or Miss Congeniality in the "Miss Russet" pageant, my mother taught me that it was rather undignified and arrogant to vote for yourself.  (No, I didn't just make up the Miss Russet Pageant, it's real.)  When, in the popularity contest that is Search Engine Optimization, I'm here to tell you that my mom was wrong.  You can vote for yourself, and Google will actually reward you

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The content upgrade technique is pure genius.  The phrase was coined by either Brian Dean from Backlinko or Clay Collins, co-founder of LeadPages, either way both gentlemen are very revolutionary when it comes to landing pages and email opt-in's.  When they speak it's time to listen up. I've tried the content upgrade technique with a few clients of mine and it works as well as I had hoped.  Do you want to know how to take the pages on your site with the highest traffic and make them opt-in superstars?  Watch the video below: Transcript