Content marketing and social media marketing go hand-in-hand when you’re trying to generate the best traffic and leads you can. However, making sure that you’re producing the right content to bring audiences to your website is important—knowing what to right about, how to properly advertise it, and what you should be focusing on for proper SEO is a laundry list you shouldn’t have to spend all of your time worrying about, when you should be generating this awesome content. How do we use blogging for marketing purposes when we aren’t sure what goes into a suitable blog post?
Matt Watson has the answer. The owner of a developing software named Stackify—a service that provides software service for other software developers, allowing them to use the tools to know when their applications aren’t performing and how to improve the performance of software—explains to us just how important blogging is and how it can massively affect the amount of traffic you can drive back to your website and to your product. Let’s get started!
Blogging For Marketing Purposes and The CLICK Technique: “C” For “Curiosity”
Before we get into the details of how to use blogging for marketing purposes, however, we can’t forget to talk about The CLICK Technique! A five day crash course of my own invention, The CLICK Technique is a proven step by step process to help you, and your website, when you find yourself sitting dead in the water. Each letter of the word “CLICK” stands for a different step you should be taking to better your marketing and improve your overall online presence.
In the case of blogging for marketing purposes, we’ll be focusing on the first “C” in the word “CLICK”, which stands for curiosity. Before you do anything else, the first step to your online marketing process is advertising. Getting the word out about your business and your product is the most important thing in ensuring that you’re getting the attention you seek. In order to successfully reach out to your target audience, however, you need to make sure you pique their curiosity. Make sure you earn their click by producing content that makes them want to visit your site.
Blogging for marketing purposes is no different. The content you’re creating for these blog posts have to be interesting enough for the audience to want to know more about what it is you’re explaining in relation to your business. By making sure that you’ve piqued their curiosity, you can ensure that traffic will drive back to your website based on the validity of your content, and you can rest knowing that you’ve successfully done your job!
Blogging For Marketing Purposes: How To Successfully Write A Blog Post
So now that we know the importance of properly blogging for marketing purposes, crafting the blog posts becomes a little bit easier. Making sure that you’ve got content people want to read is an important step in the right direction. It’s about knowing what the people want and answering their questions before they’ve even been asked.
Matt’s company, for example, uses a rigorous routine of publishing a blog post every single week day, Monday through Friday. Through one of their blog posts, they managed to generate 40,000 visitors to their website a month. Just through one blog post! This post was driving more traffic to their website than anything else, and using that as a stepping stool really helped in creating authentic content that people wanted to see.
Blog Post Strategies and Content Curation
When you’re creating blog posts for your website, you have to think about it a little more critically than other things. Through these blog posts, you’re trying to generate more traffic and leads and successful conversions. Making sure that these blog posts rank as high as they can is an important step in creating this content.
Now, not all articles must be scaled up to the top of the funnel, but making sure that some of the blog posts you’re generating are targeted towards higher keyword value and branding awareness is important. Those are the posts that will rank very high in Google searches, and with enough visits and hits, your ranking will climb day by day, on top of generating organic traffic that flows back to your website!
When blogging for marketing purposes, however, you must make sure that the content you’re writing is highly reliable and valuable to your target audience. If you’re giving them applicable advice and real life solutions, they’re more likely to enjoy the content for what it is. Writing in filler and fluff just to meet keyword expectations isn’t the best plan; ensuring that what you’ve got is a solid, steady base is just as important as how highly you’ll rank in the search engine results.
Focus On Organic Traffic
Organic traffic is important in terms of bringing people towards your business on your merit and content alone. The difference between organic traffic and paid traffic is the means of which the target audience finds your website: by the use of search engine results and SEO in your articles, people will find you through a quick Google search, making the traffic you gain from them visiting your website organic!
In terms of blogging for marketing purposes, this simply means that the content you create should be the best it can be. If you write and publish a blog post that receives little to no traffic in just about a month, don’t be afraid to consider the content dead. Pushing something that isn’t sparking or isn’t connecting with the audience is just beating a dead horse. Don’t be afraid to improve what you’ve got or scrap it entirely and start on something new. Publishing content that doesn’t drive traffic organically long term only hinders your website in the end.
Producing content that creates evergreen traffic is just as important, too. By evergreen, we mean content that continues to be relevant beyond its date of publication—making sure that what you’re writing about is not only relevant but longstanding is a good way to ensure that you’ll continuously pull people from that blog post back to your main website. Answering questions that others cannot is a good way to get something like that started!
Optimizing The Marketing Machine
By constantly working to improve your own marketing machine, you can create all different types of content that’ll be useful for yourself, your audience, and your website. For example, creating content that’s usable in Facebook advertisements and email marketing that’s not meant for SEO and organic search is still useful. Through snippets and backlinks, you can use these posts as nurturing content, bringing people towards your main goal with a simple click!
As stated above, nothing really beats the continuous stream of content you could be creating. Publishing blog posts every day—even every week—is a surefire way to get ahead in the marketing world. The consistent rate at which you’re producing high quality and valuable content—as well as the continuous appearance in the inboxes of your audience—ensures that what you’re doing is being seen. Above all else, remember that your content needs to be valuable and of a high quality in order to maintain the high rankings and conversion rates you’re aiming for.
When it comes to SEO management and blogging for marketing purposes with this content, as well, you don’t need to pay an extravagant amount of money for your content to be perfect. Focusing on things like finding and using the right keywords, effectively spreading them out among the article, as well as the title and headers, can ensure that you get the beginnings of what you’re looking for.
Blogging For Marketing Purposes: Consistency And Value
In the end, blogging for marketing purposes comes down to the fact that your content needs to be top notch. When someone searches something on Google, they’re asking a question, and it’s your job to have the best answer for that question. If you do, regardless of if you don’t have SEO optimized the right way, Google will figure out that you have the best answer, and it’ll rank really well.
Using that strategy, you can also go back to edit those blog posts that are ranking extremely well to fit what Google is ranking them for, bringing up your placement in search results and your effectiveness of reaching your audience. Hard work and consistency are the two keys of generating valuable content, and blogging for marketing purposes ultimately comes down to what you’re willing to do to make sure that your audience is getting the answers they deserve.