I host two podcasts. The Traffic and Leads Podcast. This bad boy has been live for years. It brings in some clients and has hundreds of downloads per episode. The PDX Small Business Network Podcast is a wee little thing I launched last year. This podcast gets a whopping 30 downloads per episode but has brought me more business, hands-down, that the Traffic and Leads Podcast has in 4+ years! Why? I'll explain it in detail in this video. This potent podcasting strategy can be utilized by any business in any niche to get yourself in front of
You’ve already set up a great website, aced it on web design, and you’re now focusing on how to get the most out of it. Search engine optimization is, of course, the first thing that should click in your mind when it comes to internet marketing. And among the many search optimization techniques and strategies you’re going to put in place, link-building is something you shouldn’t forget. Of course, link building involves the use of hyperlinks within your web content that redirect your visitors to other high-value, relevant, resourceful web pages within the web. This brings us to
Seth Godin, Gary V, Joe Pulizzi, and ... Aristotle? Yeah! That sounds about right. In an alternate reality where Aristotle was born in 1984 vs. 384 BC. I have no doubt we'd be reading about the latest digital marketing tactics on his blog AskAristotle.com. Aristotle taught that every persuasive argument relied on three pillars: Ethos, Pathos, and Logos. Any digital marketing or sales book I have ever read has a firm foundation in these three principles. (If he were alive today... he would no doubt be in court suing for copyright infringement.) Aristotle taught that if you were
Jessica Hansen is our special guest on today's episode of Traffic and Leads Podcast. Jessica helps women get their businesses launched and automated by creating systems, and making sure that things are running in the very best way possible. This week, she’s here with us on the Traffic and Leads podcast to tell us all about the work she does, the software she likes, and how to make sure that your system is up to snuff. Let’s get started! Click here to listen to this episode!
As a business owner, an entrepreneur, and someone who works in the marketing field, making sure that you’re using the best LinkedIn marketing tools to improve your overall business strategy is important for your future success. LinkedIn is a social media platform that’s built for the express reason of giving business owners a place to connect, collaborate, and form relationships with each other in order to further their progress and help others along the way. However, if you’re new to LinkedIn—or if you’re unsure of how to get the job done when creating a LinkedIn profile—approaching the world
Finding out which domain names are currently popular and worth a lot of money can give you a lot of insight into what kind of domain names command serious power on the Internet. Most registrars now publish what domains sell for the highest amount of cash and which are currently on the market for a serious price point. There are a lot of commonalities in the most desirable domain names currently available. The tend to be short and to the point, insanely memorable, and rather simple in their function. Nearly every domain name that’s a single world has
If you think you have finally made it in business through proper SEO marketing and can now take a break, think again. This industry never rests, and change is the only constant you can count on. It is for this very reason you should solve your existing SEO problems as soon as they come up. But in most cases, that is easier said than done, since you might not know where to begin, or what approach to take. But today, you will master some proven SEO hacks that you can use to enhance your social signals. Before we
Content marketing is an impressive strategy to generate clients for your small business. However... there are quite a few myths that are floating around about how exactly this powerhouse of a strategy works. Many folks that I talk to HOPE and DREAM to one day live in Content Marketing Fantasyland. You know... the influx of salivating customers that hang on your every word ready to buy from you the moment you toss them a bone! It just not that EASY (nothing in digital marketing is).
As you entered in 2019, it’s important to start the planning with your best promising marketing strategies. No one is debating the power of digital marketing. It cannot be ignored. An effective marketing strategy can assist the needs of any business and increase the demand for the products/services that they offer. Online algorithms are continuously changing and the need for marketing too. In 2019, the digital marketing landscape is seeing a dramatic shift. As the trends are changing every year, the marketer also has to work according to the search engine and audiences. Here are top 5 digital
Lorraine Ball is our special guest on today's episode of Traffic and Leads Podcast. Roundpeg is a digital agency that specializes in WordPress website building and digital marketing. The team at Roundpeg works hard to help businesses build their foundations, expand their reach, find their audiences, and capture important leads. Click here to listen to this episode!