My dad and I both love to fish, but while my Dad dreams of landing a huge trout, I'm interested in reeling in something much more valuable, a customer! There is a very effective way of making sure I always have plenty on the line, retargeting. What is retargeting, and how can it help you catch the big one? Retargeting is the process of showing ads to users who have already been to your site. This allows you to bait your hook and cast your line to the customers who are hungry enough to be swimming around your
The Hare and the Tortoise both had good-paying, 9-to-5 jobs working in a cubical. Their jobs paid them a good salary, but being entrepreneurs at heart, they felt unfulfilled, and dreamed of being something other then just an employee. One Saturday, the two friends were sitting together at a local coffee shop, discussing the latest episode of "Shark Tank" when it happened, each of them had their eureka moment. Both got the perfect idea for a business. An idea so incredible, it was sure to be a huge success. Before their lattes were even finished, they headed home to
Even if you have just a seed of a business idea, you need a domain name to help it grow. Whether you are buying your first domain, or your hundredth, watch this video to make sure you are the king of your domain.
Have you set up your businesses Facebook Fan page yet? I know you've heard me say how important it is, so what are you waiting for? You can get everything set up in a minute or less, watch the video to find out how. Get your company page set up today, and leave a link to your business page in the comments so I can follow up and follow you.
Are you depending on your web-developer for simple content changes to your website? Learn the three letters that will have you performing magic with your website on this weeks #whatiswednesday. CMS stands for "Content Management System". A CMS is software that allows an "Average Joe" to add, edit and delete pages and images from a website. No need to get your web-developers on the phone or take a course in HTML. Using a format similar to your favorite word processor, you alter the content and the HTML (code that makes a website) magically appears! It's easy, but the
Search Engine Optimization (SEO) is the process of getting your website to be listed at the top of search engine searches, most importantly, Google. This process can be a time-consuming and expensive process. Enduring Edwin is here to remind you to set a budget your comfortable with, and be patient. Remember, all good things to those who wait!
You worked hard to get people to "like" your Facebook Page. Now follow these rules to make sure you they don't change their mind. 1) Use proper punctuation, grammar and spelling. You want to look professional, so don't type like you're writing a text. 2) Do not cause or get involved with any drama. Before you post something on your business page, ask your self, "Would I say this to my client in a face-to-face meeting?" if the answer is "no" then don't post it on Facebook. 3) Always be positive and nice when responding to fans on your page.