When it comes to using Facebook for your advertising needs, there’s a bit of a mystery around the Facebook Advertising Myth. People often think that they can find the perfect ad, the perfect sequence, and rake in the benefits without any hard work. They’re told this by people who follow a practice called BRO Marketing, which confuses people into thinking that there’s not much work that goes into the marketing process. BRO Marketing, which stands for boiler room marketing, is something that is popular among the entrepreneurial field of digital marketing. It follows the notion that you don’t
Meg Kerns is our special guest on today's episode of Traffic and Leads Podcast. A digital marketer herself, Meg works with her agency MOKUp Media to help small businesses move forward with their digital presences. A big fan of social media, Instagram in particular, Meg has all the details about the new wave of LinkedIn updates, and why business owners should be hopping on this opportunity sooner rather than later. Let’s get started! Click here to listen to this episode!
Lindsey Anderson known as One-Click Lindsey is the host and guest on today's episode of Traffic and Leads Podcast. Today, She is talking about How to build trust online. That’s extremely important to me in my digital marketing journey. As business owners, it can be hard to sell your products to people who are weary of marketers in general. We tend to hide what we do, just to ensure that people that talk to us can treat us like they would anyone else, without fear of us pressuring them into buying something that they think they don’t need. Click here to listen to
So, your clothes are the fashion du jour, but you want to know how to take what you have to the next level. You want a long-lasting brand that people actually recognize nationally or intercontinentally, a brand they're willing to spend their hard-earned cash on, from season to season. Well, let’s discuss how to turn your clothing line into a clothing business by use of effective marketing. Advertisements Good old-fashioned advertisements work every time. You’ll have to pay to play, so to speak. But, this is your business, after all. If you’re serious about it, you’ll invest in
Kirk Deis is our special guest on today's episode of Traffic and Leads Podcast. The founder and CEO of two companies, Kirk understands the importance of strengthening your relationships with your clients. Through trial and error, and an approach that doesn’t overcrowd his clients with messages, Kirk has a strong handle on what it takes to be a good business owner, and a good digital marketer in the process. Let’s get started! Click here to listen to this episode!
Using promotional videos is a pretty familiar realm to all marketers. But with the creation of such platforms like YouTube and social media like Instagram and Facebook, the way promotional videos work has changed drastically. If earlier it was enough to air a marketing video on TV, today it is required to follow the rules of the new video marketing platforms in order to reach wider audiences. Nevertheless, video marketing definitely pays off. According to Optinmonster with the reference to Aberdeen Group, video marketers get 66% more leads per year and achieve a 54% increase in brand awareness.
Online marketing has effectively taken over the driving seat when it comes to marketing efforts currently in use by many business organizations. And even though the rise of digital or online marketing may have started to eclipse traditional activity, the reality is that the two easily tie together. Companies that are able to integrate offline and online activity get to maximize on all the marketing tools already available in the market. This helps them to create an approach that can resonate with its audience. It is worth noting that you may have access to an entire group already
Are you looking to start a business, or elevate the one you already have? Are you struggling to find fulfillment both at work and at home? Maybe you just feel stuck, and you're looking to add some momentum back to your life. No matter who or where you are, it's never too late to seek some help. There's an incredible network of coaches looking to help you with everything from your business to your personal life. Whether it's business practices, spending habits, self-confidence, or something else entirely, there is someone out there who has been where you are
Cori Wamsley is our special guest on today's episode of Traffic and Leads Podcast. She is an author herself, as well as a writing coach and book editor, Cori knows what it’s like to go about writing your very first book. Additionally, she also knows how to construct a book that you can be proud of. Together, she and I talk about her background in being a writer, the kind of things you can expect to work on if she’s your book coach, and some of the best tips for the beginning. Let’s get started! Click here to listen
You couldn’t possibly spend five minutes online without stumbling upon an ad for this company or a promotional video for that brand. We live in an age where everything is online, and any business hoping to achieve any form of success has to invest in its online presence. While social media is a large factor in the success of any business, it is search engine optimization that really makes the difference, and it plays the biggest role in how well your brand can reach your target audience. Through SEO, your search engine ranking will improve, and your website