Mark Asquith and I discussed some very important issues on his Excellence Expected podcast. These days, just having a website for your small business is not enough. Your site needs to be visible and it needs to generate website leads that are going to help your business to grow. How can we drive traffic to our sites and also generate profitable website leads? This podcast has the answers: DIGITAL PLAYBOOK – GENERATING REAL, PAYING LEADS FROM YOUR WEBSITE Issue Challenged in this Small Business Podcast Episode: How can we drive traffic to our sites and generate profitable leads?
I had a total blast with Jim Beach on School For Startups Radio. In this super fun podcast we covered the following online marketing basics: What is an irresistible offer. How frequently you should reach out and touch your potential clients. How your website visitors are like a two year old. How content marketing works. Why you should stop back-linking and start link earning. How some SEO companies aren't working for some folks. How blogging can help you. Long tail vs. short tail keywords. How Google will help you with your SEO efforts. Start online marketing, listen in
Google takes into account hundreds of factors when determining who comes up first in the search engines, so Search Engine Optimization can be a very complex and costly process. But today I’m going to talk about three tasks that if you perform consistently, will help your website rise in the search results. Keep in mind, running a full-blown SEO campaign might get your to place higher in the results quicker, but if you perform these tasks consistently you can increase your search engine rankings without using an SEO company. By the way... if you follow my advice in this
I’ve been running my successful web development business, Web Impakt for the past 10 years. Last year, I started a new part of that, called Lindsey’s Web. I thought I’d write a quick post to let everyone know that I’ve quit Lindsey’s Web and turned over the day-to-day operation of Web Impakt to a (brilliant) manager. Why? Well, Lindsey's Web started as just something I wanted to do to help small businesses use the internet to generate traffic and leads. I was bowled over by the response I got, and discovered that it was that kind of help
Doug Foresta and I had a great chat on his highly regarded Coachzing show. His podcast focuses on online marketing strategies for coaches, therapists, speakers, and authors. It's a great podcast so you should check it out. Doug and I discussed the following hot content marketing topics: How to drive more traffic and leads to your website. An important mindset shift to get more traction with your content marketing strategies. How to build your following online using content marketing which will result in more leads. A powerful social media tool that can help expand your reach so you can get
What exactly is your customer looking for? Doing a little bit of keyword research on what your intended audience is using when searching for your product or service is crucial, not only for carrying out a Search Engine Optimization campaign, but also for content creation. You may think you know, but you’d be surprised how often what you think people are searching for and what they are actually searching for are different things. Let’s say, for example, that I am a chiropractor, and so I want to target people looking for “chiropractic services”. But what if people are actually searching
A landing page is one of the best ways to get a visitor to make that one-click and become a lead. Think you have one? You might not, check out this video and find out! If you want to know more, make sure you snag my free guide on "The Keys to a Stop 'Em and Grab 'Em Landing Page" in the right hand column. I threw in a few extra's for you as well.
I had the opportunity to be interviewed by the lovely Smita Singh on her Womenpreneur Podcast. We covered a lot of topics in this 42-minutes podcast including the following: How do you overcome failure in entrepreneurship? Online sales funnel basics. Converting Facebook likes into email subscribers. What are the basic conversion metrics we should be looking for? What are some of the biggest challenges that women entrepreneurs face? Have business systems in place. Listen to the entire episode here:
A successful email marketing campaign is one of the best ways to generate new sales. Today's #WhatIsWedneday we will discuss a great way to judge how well your email marketing campaign is working, Email Marketing Open Rate. Email Marketing Open Rate measures how many people on your email list actually opened (or viewed) the email you sent. For those of you who don't manage your email campaigns via an email management system (such as MailChimp), I recommend running your campaigns through software like this so you can track open rates and other valuable statistics. I'm sure your next
Many entrepreneurs (myself included) will choose the name of their business based on the availability of the .com domain name. Lets look at my first successful company, "Web Impakt". I would have much rather named that company "Web Impact," but webimpact.com was not available. As a result, I've spent the last 10 years telling people "Web Impakt... with a 'K'." Since then, new gTLDs have been added. What are those and how could they have helped the spelling of my company name? Find out in today's #WhatIsWednesday. A gTLD is a Generic Top-Level Domain. You may think you