I often tell my customers that evergreen content is a very important part of their website content strategy. The landscape companies I work with are always fine with this suggestion for some reason, but everybody else usually needs a bit more explanation. What is evergreen content, and why is it such a crucial part of anybody's website content strategy? Find out in today's #whatiswednesday. Just like an evergreen tree, evergreen content is content that will be relevant today, tomorrow and a few years from now. Examples of this type of content include product reviews, videos, lists, and how
Congratulations! You have successfully driven traffic to your website and got your website visitors to make that "one-click." They have given you their email address and are now on your list. Make sure what they get in exchange gives the right impression.
Poor Willy Loman, if he had known about inbound marketing, I think his story would have been a much happier one! Outbound marketing is a tough life. Going door-to-door, cold-calling (my least favorite), direct mail, trade-shows, advertisements on radio, television and newspapers; all of these can be enough to drive any salesman a little crazy. What is the difference between inbound and outbound marketing? Find out in today's #WhatIsWednesday. The difference between inbound and outbound marketing is all right there in the name. Coined by Hubspot, inbound marketing is promoting your company through really useful and engaging content
Hot or Not website, does your pass the test? Don't judge a book by its cover. It’s an age-old saying, meant for us to think and perceive things beyond their exterior without prior judgment based solely on looks alone. It holds true, even in today’s age. However, like it or not, seemingly superficial standards are still very much in play, especially in the technological world. People may be drawn to a website due to content, but they'll be critical of it once getting there. Visitors will quickly attempt to decide if this is a “hot or not website”. A
You've heard me say it time and again that opt in email marketing is the most important thing you can do to grow your business. An important part of growing that email list is requiring users to opt in. They give you their email address and you give them a free offer like a white paper or video series full of amazing value. Well growing your email list is easier said than done. Watch this video for the number one reason people aren't opting into your list.
I've mentioned before how important a good email list is for your business. Every email that gets added to your list is bright sparkle rising up out of the sand as you pan for gold. It makes sense to scoop up every sparkle you see then, right? Well, a double opt-in is a process for making a user work just a little bit harder before they can be added to your mailing list. Why you want to do that will be explained in today's #whatiswednesday. A double opt-in is a vey popular process for collecting emails that basically
Want to drive more traffic to your website and you don't want to hire an expensive SEO firm? Let me tell you the ONE thing you can do to generate high quality website traffic. Write. Good. Content. Search-engines LOVE lots and lots of GOOD content! Why is that? Because good content is what your CUSTOMERS are going to love! And search engines want to keep directing people to good sites to stay relevant! So, now that you quiver is loaded up with the perfect collection of keywords, it’s time to start using them to create content. Create good
If you've taken the time to peak at your Google Analytics, I am sure you that you have seen the stat for "bounce rate." What is bounce rate and what does it mean for your online marketing? Let's find out in today's "What is Wednesday." My kids would define bounce rate as how many times I can send them flying on the trampoline without having to take a rest (that bounce rate is typically quite low). Now view your website as that trampoline, how many people landed on your website, only to quickly take off? If 100 people
Google Adwords Best Practices The online world of marketing and advertising can be a lot to handle. With various things to worry about such as Google AdWords, social media, launches, webinars, and Facebook ads on top of trying to manage your own strategy among the sea of tactics and third-party recommendations, finding a middle, solid ground to start on can be challenging. Feeling overwhelmed is all right. You’ve made the first important step: seeking out Google AdWords help. It’s a lot of information to take into account at once, regardless of how seemingly easy the process can be.
Last year, I created a website called lindseysweb.com. Lindsey's Web was my personal blog where I posted a lot of online marketing strategies and training videos that small businesses could use to start the process of generating traffic and leads for their small business. The demand for that information took on a life of its own, so I figured it was time for lindseysweb.com to grow up a bit. With that in mind, I've re-branded lindseysweb.com to OneClickLindsey.com. Why the name change? I was working with a client on increasing the Traffic and Leads that his site was