How to Get Customers to Buy from You

Posted by One-Click Lindsey

There are so many ways to get people to buy your products, and you're probably already trying quite a few. Maybe you're trying email marketing, opt-ins, Facebook lives, etc. However, when it comes to getting someone who has never heard of you from cold to close, these methods work, but they are slow. So I want to share with you the best method (that I use) for getting customers to buy from you! First, what do I mean by getting someone from cold to close? When someone is "cold," they don't trust you quite yet. They haven't heard
Read More

49 Must-Read Books for Empowered Professionals

Posted by One-Click Lindsey

Everyone I know these days is busy, and being a working professional is no different. Between our personal lives and managing our work, there never seems to be enough time. So when it comes to spending time enriching yourself and your business, you want to cut straight to the chase. You don't want to waste your time, which is why I've compiled a list packed full of books that are guaranteed to be worth it. In my list of 49 Must-Read Books for Empowered Professionals, you will find a variety of helpful books for your business and your
Read More

Finding Your Brand Voice

Posted by One-Click Lindsey

A lot of the time, when we think about our brand voice, we put it last on our priority list, or we think, “Oh, it’ll just happen on its own.” But putting time into developing your brand voice is what can differentiate you from the competition. People often shy away from this topic because when we think of “a voice,” it’s a very abstract concept. It’s unique for everyone, not always something easy to define, and kind of squishy. So why do we have to spend our time on it? Having a distinct voice among the vast ocean
Read More

50 Books for Small Businesses

Posted by One-Click Lindsey

In the wide world of business, so much emphasis is put on what’s “Bigger.” It's good to have a large, successful business, of course, but no business becomes the company of your dreams overnight. Everyone starts somewhere. Maybe you're in the early stages of building your business—you've worked hard, stayed dedicated, and you know there's a vibrant market out there just waiting for your great idea! However, you may not be sure where to go from here; hard work and passion got you this far and will carry you even further, but maybe you're looking for something a
Read More

Sales Stools: How to Get More Sales

Posted by One-Click Lindsey

Here at my company, Traffic and Leads, my team and I are experts on digital marketing, and we also know all the secrets to get more sales. So, what is the difference between a good idea and a good idea that makes sales? There are three fundamental aspects to getting sales; I call it the Sales Stool. The first leg of the stool, one that I see many entrepreneurs miss, is audience. Many people miss out on narrowing their audience because they feel their service or product could be useful to almost anyone, but driving sales means focusing
Read More

What Can We Expect in the Future of E-Commerce?

Posted by One-Click Lindsey

The internet certainly has changed how we do things in a way that no one would’ve thought possible a couple of decades go. Transferring money to distant countries became a click away, finding any kind of information doesn’t require a trip to the public library anymore, and more importantly, you can buy anything you want online.  E-commerce has become quite relevant over the past few years, and it’s one of the biggest industries in the world, with at least 1.6 billion buyers in 2017 and trillions of dollars spent. These numbers are even expected to grow even more
Read More

How to Use Facebook Groups for Marketing

Posted by One-Click Lindsey

As an expert in digital marketing, I’m here to tell you that there is a way to utilize the power of Facebook groups for marketing that won’t drain you of your time and energy. Many marketing gurus will tell you the same thing: Facebook is not dead, and you can use Facebook groups for marketing yourself and your business in a way that will turn a profit. What’s the downside? It takes a lot of time. But it doesn’t have to. Let me introduce you to The Show Yourself Method! To get the most out of Facebook groups,
Read More

43 Great Resources for Entrepreneurs and Startups

Posted by One-Click Lindsey

When it comes to your business or start-up, there is no end to the list of all the things that need to get done. Owning a business is a little bit like having a baby; it’s a 24/7 job. And some of us have babies, or we want just a little bit of personal time to ourselves. If we can trust someone else to do some tasks like marketing, or organizing your taxes, it can be a godsend. But you can’t just trust anyone with your business. Since your business is your baby, it’s crucial to find the
Read More

What Is the Future of Digital Marketing?

Posted by One-Click Lindsey

When you work in a world that’s fast-paced and constantly changing, it’s hard not to think about what the future of digital marketing can hold. Trends come and go in an instant, and making sure that we’re always looking ahead can ensure that we don’t get lost in the transitional phase of things getting renewed. Things still fade in and out—for instance, though click-through rates are lowering by the second, cold emailing is still a foolproof tactic that marketers can fall back on in order to reach out to these new and undiscovered leads. However, when our plans
Read More

Digital Marketing Tips That Actually Work

Posted by One-Click Lindsey

I’ve been in business for twelve years generating traffic and leads, and here at my company Traffic and Leads we are really, really good at helping our clients with digital marketing. With my team of ten people, I’ve been able to help a myriad of different kinds of clients: online sales, business coaches, bricks and mortar, etc. But if I had to pin it down, I’d say my marketing superpower is using someone’s content to generate quality traffic and leads that get them paying clients! If you’re willing to make the content (online videos, blog posts, mailing lists,
Read More