Jeffrey Shaw is our special guest on today's episode of Traffic and Leads Podcast. Jeffrey Shaw is someone who knows all about the importance of lingo between you, the business owner, and your ideal customer. Jeffrey is a brand consultant and business coach, and together, he and I talk about the kind of work he does, how he helps entrepreneurs, and business owners to close that lingo gap between themselves and customers, and all about his new book, and how he can give you some advice on advancing in the luxury product field! Let’s get started! Click here to listen to
If your house is home to an Elf on the Shelf, then it's safe to assume that you have experienced waking up in the middle of the night - out of a deep sleep - in FULL-ON panic mode because you can't remember if you moved that evil little elf. That's just the initial problem... the main struggle, after you pull yourself out of bed, is that you have to depend on your creative prowess on where to position this freakin' elf. The weeks we plan where "Christmas Carol" is going to end up... makes this Christmas tradition
🎶 Everyone knows it's Wendys... Yeah, I realize that's not the name of the song but putting that tune in your head is a peppy way of starting a Monday morning. You're welcome. Now let's talk about Wendy's. Yeah, the hamburger chain. The best thing about it may not be their burgers, but their Twitter account. If you're looking for a bright corner in the dark corridors of Twitter, go follow @Wendys. The home of the "old-fashioned hamburgers" has recently received a ton of notoriety for their "old-fashioned sick burns." Instead of responding to competitors' and customers' tweets
Kevin Gianni is our special guest on today's episode of Traffic and Leads Podcast. He is currently a founder at Annmarie Skincare, a company that sells organic and crafted products designed specifically for them! Together, Kevin and I talk about his journey into the business world, how his business has shifted over the years, and what it takes in order to get a product that you’re truly proud of, and a product that you know will find success. Let’s get started! Click here to listen to this episode!
The ONE Facebook ad you should always be running for your business is a retargeting ad. Retargeting ads are so powerful because you are targeting a warm audience. They've visited your website and seen your services, which implies they're at least a little bit interested, which makes them prime for advertising. You WILL see results with a retargeting ad, and best of all? They're not difficult to run!
My Sunday tip for you is a small one. It might almost seem like one you can brush off, but I promise you won't want to ignore it. Every Sunday, I go into my office alone and take fifteen minutes to timeblock my week and decide what I'm going to focus on and write about for my business. Do you know what happens if I don't plan a meal out ahead of time in my house? We default to spaghetti because it's easy and comfortable. If you don't plan ahead, you will also default to what's comfortable for
Tasha Meys and Viv Conway are our special guest on today's episode of Traffic and Leads Podcast. They’re the co-founders and curator at Ace The Gram, an amazing agency that helps business owners and aspiring influencers grow and monetize their Instagram accounts for marketing related reasons. Today, I have them both on the show to talk to me about all things Instagram—the best tips on growing your follower list, how to get influencers to work with your brand, and what you should be doing in order to maximize your consistency, and your content. Let’s get started! Click here to listen
This is a method I've been utilizing for a while now, and goodness gracious, does it work wonders! Recently, I helped my client execute it, and she sent me a screenshot of the results—over $14,000! It's simple: create a pop-up Facebook group challenge that will be useful for your audience. For example, I've run challenges for things like building a great funnel or email marketing. Run that group for a week, but make it known that you'll delete the group by the end of the week to create a sense urgency and then have a big sell at
When you’re a small business owner, an entrepreneur, or a marketer that’s starting your career in the online marketing world, it’s important to know that your brand and your services are in trustworthy and capable hands. Working with one of the top digital marketing agencies in the country is a surefire way to feel confident and comfortable with the launch of your business, and the satisfaction and guarantee of growth as your business takes off into the digital atmosphere! However, we know how hard it can be to find the perfect fit—there are a million options out there,
I've met a lot of people who stop themselves from doing something new because they don't have the skill or they think it's not something they can handle. Well, I'm here to answer the question, are skills born or built? And the answer is easy—they are DEFINITELY built! Your brain is like any other muscle. The more you exercise it or practice new skills, the better it becomes! So exercise that muscle, block out the time, and commit. You can develop digital marketing skills; it just takes commitment.