Ohhhhhh that dreaded internal snooze button. You know the one. If you're like most entrepreneurs, you hit it every day, multiple times a day! It starts with a new opportunity, a phone call, a Facebook LIVE, a blog post that needs doing... It's a fleeting thought because you're an expert at hitting that "inner snooze button." Putting that work off for another day when you're feeling more "inspired" or "motivated." Let your "future self" deal with getting things done, putting yourself out there and finally get your digital marketing tasks complete. Well, bad news... your "future self" loves
Nick Usborne is our special guest on today's episode of Traffic and Leads Podcast. A copywriter of 40 years, Nick is the king of Conversational Copywriting. This week, Nick and I have a conversation about what it means to use persuasive and casual language in your copywriting in order to build a unique and special bond with your audience. Getting to know your own writing voice is important, and learning to let go of fear and pressure to sound and look like everyone else does can massively increase the success of your copywriting skills. Let’s get started! Click here to
I host two podcasts. The Traffic and Leads Podcast. This bad boy has been live for years. It brings in some clients and has hundreds of downloads per episode. The PDX Small Business Network Podcast is a wee little thing I launched last year. This podcast gets a whopping 30 downloads per episode but has brought me more business, hands-down, that the Traffic and Leads Podcast has in 4+ years! Why? I'll explain it in detail in this video. This potent podcasting strategy can be utilized by any business in any niche to get yourself in front of
Seth Godin, Gary V, Joe Pulizzi, and ... Aristotle? Yeah! That sounds about right. In an alternate reality where Aristotle was born in 1984 vs. 384 BC. I have no doubt we'd be reading about the latest digital marketing tactics on his blog AskAristotle.com. Aristotle taught that every persuasive argument relied on three pillars: Ethos, Pathos, and Logos. Any digital marketing or sales book I have ever read has a firm foundation in these three principles. (If he were alive today... he would no doubt be in court suing for copyright infringement.) Aristotle taught that if you were
Jessica Hansen is our special guest on today's episode of Traffic and Leads Podcast. Jessica helps women get their businesses launched and automated by creating systems, and making sure that things are running in the very best way possible. This week, she’s here with us on the Traffic and Leads podcast to tell us all about the work she does, the software she likes, and how to make sure that your system is up to snuff. Let’s get started! Click here to listen to this episode!
As a business owner, an entrepreneur, and someone who works in the marketing field, making sure that you’re using the best LinkedIn marketing tools to improve your overall business strategy is important for your future success. LinkedIn is a social media platform that’s built for the express reason of giving business owners a place to connect, collaborate, and form relationships with each other in order to further their progress and help others along the way. However, if you’re new to LinkedIn—or if you’re unsure of how to get the job done when creating a LinkedIn profile—approaching the world
Content marketing is an impressive strategy to generate clients for your small business. However... there are quite a few myths that are floating around about how exactly this powerhouse of a strategy works. Many folks that I talk to HOPE and DREAM to one day live in Content Marketing Fantasyland. You know... the influx of salivating customers that hang on your every word ready to buy from you the moment you toss them a bone! It just not that EASY (nothing in digital marketing is).
Lorraine Ball is our special guest on today's episode of Traffic and Leads Podcast. Roundpeg is a digital agency that specializes in WordPress website building and digital marketing. The team at Roundpeg works hard to help businesses build their foundations, expand their reach, find their audiences, and capture important leads. Click here to listen to this episode!
Online marketing podcasts are easily becoming one of the most efficient ways to access information about all things business related. In a sea of good content, however, where should we be looking to make sure we’re getting the best of the best? After all, the advice is only worth sharing if it’ll give you the right results. 65 Best Online Marketing Podcasts: The Best of the Best Lucky for you, we’ve found the best of the best! That’s right—I’ve compiled a cohesive list of the top 65 online marketing podcast that you should be listening to if you’re not
I got to thinking about the one thing I wish I could have told young One-Click Lindsey... "Sit DOWN and practice the piano!" I practiced some as a kid and was mediocre, but I was never great, and to this DAY I wish I would have stuck with it so I could tickle the ivories and fill my home with beautiful music. Best laid plans... I didn't practice. I got frustrated. I quit. I see a LOT of similarities with mastering an instrument and mastering digital marketing.