When it comes to the use of custom software, we’re often asking ourselves the same questions: are we harnessing this power correctly? Are we getting the best results we possibly can from the products that we’re using? What are the overall benefits of custom software? Diving head first into such technology can be a little overwhelming, especially for those who aren’t as knowledgeable in that realm.

Luckily, we’ve what you need to start reaping the benefits of custom software! Bryan Weinert, a developer with Incipient Corp—a company that creates and produces custom software and applications for business—lets us in on his tricks to success, giving everyone the edge up they need when heading into a world that isn’t always familiar for someone more equipped for online marketing. Let’s get started!

Benefits of Custom Software

The Benefits Of Custom Software and The CLICK Technique: “C” For “Curiosity”

Before we can get into the details of the benefits of custom software, however, we have to talk about The CLICK Technique! A five day course that I’ve set up for free, The CLICK Technique is designed to help you with the process of marketing, and getting your business off the ground! Each letter in the word “CLICK” stands for something different, and when the steps are put together, it’s sure to give you the results you’re looking for. Trust us, with no cost at all, you’ve got to try it for yourself!

In this case, we’ll be focusing on the first “C” in the word “CLICK”, standing for curiosity. In the beginning, when you’re starting your online marketing, you need to make sure that you’re reaching out to your intended audience in the best way you can. You need to pique their interest and their curiosity in order for them to click on your webpage and generate the traffic you’re looking for. Without that important first step, your marketing won’t get very far.

When it comes to the benefits of custom software, the same theory applies! If you don’t have a product that makes people curious, then people won’t come to your website in the first place. You have to make people curious with a product they actually want before you can start the marketing process, and custom software is something that’s sold as a beneficiary. Make them want it, and the rest will follow along!

The Benefits Of Custom Software: The 3 Steps You Need To Take

Now that we know what to do to gain the interest of your intended audience, we can get into the details of the benefits of custom software. Bryan’s business works with clients to make sure that their products are usable and fully functional, two very important things that have to be done before anything else. Having an idea is only half the journey; figuring out how to execute that idea is where custom software comes in.

Working with customers and their products all the way through beta testing is what pushes people over the top in terms of success and proper flow, and these steps you need to take to get from the beginning to the end will help you climb that technological mountain with ease!

Step 1: Figure Out Your Core

Before the marketing process—and the benefits of custom software—can even begin, you start with nothing more than an idea orr, as they call it in the development field, a dimensional design. You come with a great new product idea, but you aren’t entire sure how to market it or if it’s even marketable at all. In the beginning, product vetting is based on market sizes and market segments as well as the feasibility of technology—two important things to remember when you’re just starting out.

In the beginning, the process is truly about figuring out what is the core problem that you can solve. A lot of people can come up with a good idea, but in the end, they don’t know how to differentiate themselves from everyone else. Ask yourself—are you trying to be a curator for this content, or do you have a niche problem that you can solve? During this process is when time and resources are lost from people heading in too many directions, so figuring out where you stand from the beginning is a safe and easy way to start reaping the benefits of custom software sooner, rather than later.

You also need to consider if this problem is being solved by anyone else and—if so—how are you going to solve it better? Don’t be afraid to dig into releases and do market research to drill in and validate more of your assumptions. From there, you can build your own brand based on what others are doing right and avoid adding in what others are doing wrong!

Step 2: Figure Out Your Goals

After you’ve figured out what problems you’ll be solving, you need to figure out what your business goals are in terms of the benefits of custom software. What are you aiming to do, and how can you properly align the technology so that when you implement it, you can do it correctly? Technology is supposed to improve your business model, not be the business, and using it efficiently can set you apart from everyone else from a very early stage.

For example, when starting to build your product, you could enable multiple payment methods in order to cater to the needs of your customers. Overall, you want to figure out the best ways to utilize it while keeping in mind where it brings value to the consumer. You need to think about how to provide the consumer with notifications, so they can remember when to make payments/meet expectations in the future, making things easier and simpler for them.

In the end, you also need to make sure you know how to segment out what’s a business goal that’s already been validated through research versus the technology side of the equation. Keep in mind the idea of researching how other companies are managing the consumer behavior of that function to drive conversion and make sure your system does the same.

Step 3: Utilize A Testing System

Once you’ve got your initial plans figured out for the benefits of custom software, you’re ready to evolve to the next level. Earning customers is an important part of this process, and that begins with validating the personas they’re assuming. Based on the users of the platform you’re advertising, you can build out personas in order to cultivate a beta group—similar to a research and developer group—full of people who are willing to test your product before it goes live.

When finding this group of people for testing, it’s encouraged that you stray away from family and friends to avoid a natural bias. Instead, you can create a simple landing page where people can subscribe and dedicate their time towards your cause.  When testing starts, the results should be a combination of UI and UX—user interface and user experience—in which people can offer feedback on explaining the importance of what it looks like to sign up, defining a successful sign up, and building up prototype suited for testing.

The feedback process of the benefits of custom software is just as important as the testing period, too! By gaining e-mails through the landing page, you can offer a newsletter that goes out to all users that thanks them for their feedback, as well as showing them all the points you covered that came in from them and including the community in the process of evolving the product. Letting people know they made a different is important and can truly help in the post-testing stages!

The Benefits Of Custom Software: Harness The Power Today

Overall, one of the biggest lessons learned from the benefits of custom software relies heavily on the two sides in the industry. The developing side and the design side work together to create something unique that’ll help others solve an issue they’re having, and in the end, these sides can’t do each other’s jobs. This process aims to bridge the gap, in hopes that people can stop relying heavily on one or the other in order to achieve what they think is “success”.

In the end, the three things you need to know, and need to have, for your journey into the benefits of custom software, are as follows: 1) you’ve validated a tremendous amount of your assumptions, 2) you understand technology at a high level, and 3) you understand the difference between open source and closed source technologies. It seems like a lot, and honestly sometimes it seems like it’s too difficult, but you don’t need to master everything at once! Working hard and dedicating yourself to your singular cause is enough to get you out there with the best of them!

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