The first C in the CLICK Technique acronym stands for curiosity. The best way to create curiosity for your product or service is with content. Creative content is where most folks in online marketing struggle, so I’ve decided to create a monster list of creative content writing tips for beginners to help you get some traction on this important step in the CLICK Technique.
In a perfect world, we’d create creative content, and our audience would immediately connect to it. Those readers would love your content so much, they’d share it with their friends, family, and colleagues. You’d create content that would reliably go viral. Your material would be spreading everywhere, loved by all.
Real life, though? Not as simple.
You want folks to follow your content and then share it with others. My biggest content writing tips for beginners is to develop a strategy and execute it, no matter what. You need key tips to keep in mind and on hand when you create content. Quick, easy pieces of advice that not only refine the process you use to create creative content, but refine the content itself.
These tips will be the tools you keep by your side when it’s time to dig down, settle in, and create content. Here’s a list of content writing tips you need to know to get people reading and sharing your online material.
1. Identify Your Audience Before You Create Content
Figuring out who your audience is should be at the core of your content strategy. You’ve likely already integrated a lot of this approach into your business, but you’ll need to take it a step further.
In a recent blog post, I talked about buyer personas and how they can help you fix your target on specific audience members. To succeed here, you need to have a clear idea of who it is you’re going to create content for. Getting a better sense of your audience also makes appealing to their curiosity much easier.
Buyer personas let you craft an imaginary audience member with a specific background. They should have personal goals, lofty dreams, and specific hurdles they have to jump in their day. Once you have a few of these buyer personas, you should keep them in mind when creative content writing.
2. Variety is the Spice of Life In Creative Content Writing
When approaching creative content writing, don’t keep churning out the same sort of post over and over again. If all of the content you create ends up sounding the same, you’ll drive people away in a heartbeat. How are they supposed to feel curious about content like that? According to Entrepreneur.com, your audience wants to see variety, no matter what kind of website you’re running.
Don’t just vary your message; post lots of different types of articles, videos, podcasts, and infographics. Keep mixing it up, so that you’ll attract people who absorb information in all different ways. Create content that continually keeps people guessing! As long as the subject matter is of interest to them, your audience will appreciate the variety.
3. Keep It Simple, Smartie
You’ve probably heard of the KISS principle. I’ve altered it a little to better reflect the intelligence level of my audience.
What? You think I’d call you “stupid”? You? Never!
Despite the fact that we all know our readers are incredibly intelligent people (*nudge nudge*), we still need to keep our content simple. Why? Readability.
Despite the fact that your audience is showing up to your content to read, most of them will try to read as little as possible. Most of us have a lot on our minds on any given day; we can’t handle heavy reading.
Create content that’s not only easy to read, but easy to navigate. By keeping it simple, you avoid driving people away—which you’d probably do by calling you audience “stupid”. That’s why I’d never do such a thing!
4. Make ‘Em Laugh
See what I did up there? That’s what we like to refer to as “humor”. Your audience will love it if you two were to get better acquainted!
Do you remember the last piece of creative content that you shared with a friend, family member, or colleague? Most of us can remember laughing at some meme online and tripping over ourselves looking to share it with others.
We like to share things that make us laugh. Why shouldn’t we take that same approach to our content?
You may not think your content type is humor-appropriate, but I’d wager that any type of content can have at least a few smile-worthy moments. Trust me: B2B businesses can sneak in a bit of a humor. Even if it’s just a bit of witty banter, keep funny at the front of your mind when you create content. Everyone is more likely to share something that made them laugh!
5. Creative Content Writing with Heart
There’s another thing in the same realm that influences whether or not we share something: whether or not a piece touches us. If something makes us sad, angry, proud, or any other emotional response, we want to send it out to others so they can feel it too.
Make readers feel. Engage them on an emotional level, and they’ll feel personally responsible for spreading your content.
Don’t mistake me: you should never try to “trick” your audience into feeling. When you create creative content, your material should always be genuine. The best way to emotionally engage your audience honestly is to focus on topics you feel strongly about and channel that emotion. If you feel strongly about it, your audience will become curious as to why you feel so passionately and do their best to understand why. In understanding, they will begin to feel strongly, too.
6. Keep the Reader at the Forefront
Who are writing your articles for? When you make a podcast, who are you crafting your questions for? Who are you hoping to hook with your infographic?
When we create content, we often get caught up in what we want for our website. We want things to look a certain way, or give off a certain vibe. We want to craft content that we want to write.
While those things should always be in the background, they shouldn’t be at the forefront. You’re crafting your creative content for your audience; pique their curiosity and make it for them. If your content is failing to pull in the crowds, it’s likely you’re putting your audience’s needs on the back burner.
7. Consider Lists When You Create Content
Every list of creative content writing tips for beginners includes the importance of lists. You may think people are tired of seeing “Top 10” lists, but that’s far from the truth. With the huge waves of info coming at your average consumer on a daily basis, many readers suffer from mental fatigue. They crave information to sate their curiosity, but they want it to be easy to absorb.
Lists are easier to read than walls of text. Your material will be easier to engage with, consume, and remember if it’s divided into chunks. Hey – you’re reading a list right now!
When you create content, keep the human brain in mind. There’s no reason to try and force your already-burnt-out readers to push themselves through your writing. Segment your content into smaller pieces by including at least a few list-style articles on your blog or website.
8. Go Big or Go Home
Length matters and the longer your articles are the better. Studies show that longer content has more engagement, and is shared more frequently. When you create content, shoot for the stars when it comes to length.
Surprised? Remember why people read and share content. Your audience wants material that offers something of worth. Wouldn’t you like more of a good thing?
It may be tempting to craft up a 500-word article and call it a day, but resist that urge. It can be taxing, but articles that are 2,000, 3,000, or more words will draw your readers’ curiosity. Go big, or go home!
9. Help Readers Define Themselves
If your content can help readers define who they are, they’ll be more engaged with it.
Picture this: you’re a marathon runner on a high-intensity running blog. You see the title of a blog: “I am My Running Shoes”. You’re intrigued and curious, so you click. You read all about how a runner thinks of themselves like their running shoes: worn and tired, broken in, but always holding up and continuing to head towards that goal. The author challenges their audience to remember that being worn as a person just means you’re being broken in and are destined for great things.
Boom. Instant engagement. How likely do you think that reader will be to share the post with their runner friends? How likely are those friends to share that post with others?
If your creative content writing can connect to how your audience wants to define themselves, you can create content that helps them do it.
10. Create Content That Offers Useful Info
You’ll need to offer useful information to hook in and keep your readers on-board with your content. Create content that proves useful, and people won’t just share your content–they’ll become regular visitors.
This may seem obvious, but it’s more complicated than it sounds. Usefulness is relative based on the audience you’re looking to attract. You need to discover and harness your particular brand of usefulness. A gaming site may find that providing a schedule of interesting upcoming releases is useful to it’s audience, but a law firm won’t have the same success trying to post about law events.
Spend time identifying what sort of things are useful to your intended audience, and find creative and interesting ways to give it to them.
11. Write for a Cause In Your Creative Content Writing
Do you remember getting fired up about a cause? Something that occupied your thoughts and drove you to action? When you create content, look for chances to introduce a cause to your audience and get them fired up about it, too.
When choosing a cause, you should look for two things. One: make it a cause that your audience will be interested in. Your readers are looking for things to engage with: introduce them to something they can invest in. Two: find a cause you are (or can be) interested in. Your passion for the cause will bleed out through your content and will be obvious to anyone who reads your words.
12. Survey Old Content
How are your old articles doing? Which ones still create curiosity? Which ones are engaging people? Which aren’t? What can you learn from them?
Before spending time creating content that is new, take the opportunity to dig through your old stuff. You can always learn from your past content creation, whether it’s things that worked or things to avoid in the future.
You’ll likely cringe at some of your older content due to how poorly it’s crafted. That’s alright! Seeing the flaws in old work paves the way for newer and better stuff. Grit your teeth and sort through it; you’ll see the benefits in your content almost immediately.
13. Be Opinionated
This can be a tough one… or incredibly easy, depending on the person. Many of us are taught that the professional world is not the place to go waving your opinions around like a flag. It may be a relief to learn that your opinions will serve you well when you create content.
People like opinions. Specifically, people like opinions that align with their own. People will scour the internet looking for like-minded individuals who share those opinions. If you put yours out there, you’ll attract people who agree with your mindset.
You’ll also attract people who disagree with you. Don’t shy away from expressing yourself simply because people disagree; disagreement brings about discussions. If your content is at the center of a discussion, it will be shared liberally. No harm in that!
14. But Don’t Forget the Stats
As much as people enjoy opinions, you’ll need to back them up with statistics. People love to cite statistics; they’re cold, hard facts that can’t be argued as much as opinions can. Plus, they’re great to rattle off at parties. (Yeah, I know. I’m a party animal.)
To create creative content that gets shared by people, it has to stick in their minds. We want to use quotes and stats as a reference point for further conclusions and opinions. Content that utilizes them well will be remembered, and swapped with other people need to know those stats.
Most importantly, statistics back you up. You want your content to be informed and informational. If you don’t have the stats to back up what you’re saying, your arguments will seem flimsy.
15. Keep It Positive When You Create Creative Content
You know what isn’t very shareable? Gloomy things. Even when people agree with the topic or are enthusiastic about the cause, negative material just doesn’t pull in people the way positive things do. It doesn’t create the right kind of curiosity to pull in an audience. Keep it positive, and you’ll get more people willing to engage with your material.
It isn’t easy to create creative content that checks off all the boxes, but this stipulation is both easy and healthy. It’s simple to write about things that make you happy. Additionally, it nurtures a positive mindset in you and your readers.
This is one goal you can feel good about. Keeping your material fresh and positive keeps you happy, and makes the internet a better place.
16. Conversational Tone is Key
Have you noticed anything in particular about the way I’ve written this article? There’s a certain tone to my pieces that I like to keep consistent. That tone is a conversational one, and it’s proven as the most effective way to write your content.
This sort of tone makes us both feel like we’re sitting down with a friend and chatting, rather than being lectured in a classroom. No one likes being lectured in a classroom, but most people like chatting with a friend. It makes whatever is written a more enjoyable read.
Sure, I could create creative content that’s stuffy and clinical, but that’d just be boring for the both of us!
17. Write to Trends In Your Creative Content Writing
Something big has just happened in the news. Everyone on social media is talking about it, driven by their curiosity, and your feed is flooded with articles and factoids about the event. Don’t let that moment pass you by: harness it by creating content that incorporates it.
This will be more difficult for some industries. Don’t worry; there is always something newsworthy that pertains to your given topic! Keep abreast of the news, and create content that caters to that. Whatever the news piece is, be sure that it’s something your audience would be captivated by and interested in reading more about.
A good way to keep on top of new articles and breaking news in your sphere of influence is to create Google Alerts for specific keywords that are relevant to you and your business. Each day, Google will send you an automated e-mail message at the end of the day full of new articles that have appeared on the web for that particular keyword; extremely useful for keeping on top of breaking news in your industry!
18. Perfect Your Headlines When You Create Creative Content
There’s no subtle way to put this. Titles. Are. Crucial. Create content until you’re blue in the face, but unless it has a headline that creates curiosity and draws people in, the content will never be read.
Crafting titles is an art more than it is a science. Be sure to experiment to see what works for your audience. Some groups like more punchy, witty titles. Others like the titles to ask the reader a question, which the article itself will try to answer.
The best practice is to word your title with phrases that someone might actively be thinking or searching for. If your reader heads to Google and types in that exact phrase, the hope is that they’d see your article and click it. Though specificity is key, try not to be overly wordy with your heading; short and sweet is always the best way to go. A max of 180-ish characters for a title is generally considered a good rule of thumb.
19. Start Strong
After your headline, your first paragraph is the most critical to nail. It’s the second impression a reader has. You’ve made them curious using your title; now they’re checking to see if the piece really is worth it’s salt.
Provide a hook, and a peek into what you’ll be getting into during the course of the article. Why should the reader be interested? What value does it offer? What questions does it answer? What problems does it solve? Test the waters here, and tease the reader with what’s to come.
Once the reader is hooked, you can worry about getting into the bitty gritty and create content worth reading. For this first paragraph, the goal is to convince people they should be reading your content at all.
20. Content is Key
While creative content writing, make sure your content is worth reading. You’d think this would be a given, but too many content creators put out material that drags.
Create content that doesn’t beat around the bush. Your audience is there to engage; they’re curious and want to know what you have to say. So say it!
Re-read your piece when you finish with it, and decide whether or not it’s worth reading. Hand it over to friends and colleagues to read, and see what kind of advice they can give you.
21. Go Visual
While I’ve talked a lot about articles and the written word, the visual component should never be ignored.
As humans, we need to be engaged on every level to really enjoy content. Heck, if you could attach a scent component to your article, I’d tell you to do it!
Even if you never intended on taking photos or making a video, include pictures alongside the headings of your article. When we create content that’s written, it can be difficult to think of pictures that could go alongside the material. The internet is chock-full of examples and inspiration, so head out, read up, and see what other people are doing.
22. Rely on Experts
No one said that you have to go this thing alone! Not all the content you create needs to be your own original stuff.
You can’t know everything. Not only should you quote experts, but link back to their blogs or websites in your article. Feel free to create content that cites statistics and examples from studies; like I said before, most people love seeing stats that support opinions.
Quoting experts or other articles from reliable sources lends credence to your work as a whole. Don’t be afraid to throw a smattering of quotes from people more well-known and knowledgeable than you are! This is an important portion of my list of content writing tips for beginners as newbies are sometimes afraid that they need to come up with every word of their content on their own! You don’t!
23. Don’t Waste Words When You Create Content
When it comes to creating content: waste not, want not. Cut words where they aren’t needed. Create sentences that say a lot without having to rely on too many words. The less words you have in your sentences, the better.
“But wait,” you may be thinking, “Didn’t you just say not long ago that I should try to write long-form content?” That’s right: longer content has better engagement. Longer doesn’t mean you should load your content with fluff and filler.
Always create content that doesn’t use extra words. If you can explain your concepts with less words, do it. This is something that you’ll have to practice; even professional writers with years of experience have to train this muscle regularly.
24. Social Media Works
There are still a lot of people out there who are skeptical of social media, especially in the business world. Many think of it as a platform designed for kids and that it couldn’t possibly generate leads. Don’t be fooled by the relaxed nature of social media; it’s a power tool.
There are thousands of cases of successful content marketing on social media. Big name companies absolutely soar on social platforms, and everyone should spend time researching how they distribute their content.
Create social media accounts for your content platform, and start posting there today. It’s the best possible way that you can create curiosity for your business. Don’t ignore social media; if you create content and don’t distribute it on social media platforms, you’re losing out on a huge chunk of your audience.
25. Be Careful with Hype
When creating a list of creative content writing tips for beginners, I always include this warning. These days, people are getting overloaded with hype. Every area of marketing is beginning to suffer from over-hyping. It’s burning out consumers world-wide.
A perfect example: did you know that many movie marketing teams are now releasing teaser trailers for their trailers? Consumers bit initially, but you can only push that game so far before they start ignoring your content altogether. Which is exactly what we’re seeing right now—with a notable decline in audience interest when it comes to movie trailers.
Getting people excited and creating curiosity for what you’re crafting is as easy as providing quality content. Create content that intrigues, informs, and provides use. It’ll hype itself.
26. Consider All Digital Mediums
While most people think of articles and graphics when it comes time to create content, don’t be afraid to think outside of the box. How about an e-book? A podcast? Memes? (Hey, everybody loves a good meme.)
Choose a content marketing type that works best for you. You may be savvy enough to work with memes in a successful way, where someone else would fall flat on their face if they attempted it. You may be the conversational sort, which is a great skill to use in a podcast. Play to your strengths, and don’t be afraid to try something new.
Whether you’re an introvert or an extrovert, get ready to socialize! Your content can’t get out to the masses if you aren’t willing to connect with people. Create content you can be proud of, and then get out on social media and post it.
You’ll need to do more than just posting links to your content, of course. Social media is called that for a reason: your audience can leave comments. Those comments shouldn’t just be left there to gather dust. Those comments are a chance to engage with your audience “mano y mano”; don’t waste it!
28. Craft Original Content
This shouldn’t need to be said. It really, really shouldn’t, but considering all the copied content we’re all seeing these days on the web, I’ll go ahead and say it.
Don’t. Copy. Content.
You may see content that you love. You may see content that inspires you. Great! Don’t copy it. By all means, be inspired, but never copy and paste it word-for-word. Not only will you lose the trust of your audience when they find the same article elsewhere, but you’ll run the risk of getting in trouble with the original creators as well as hefty penalties from search engines like Google. Create content that is new and original, and work from there.
29. Stick to Your Topic
Some people who create content end up being all over the place. They’ll talk a little bit about a ton of subjects and get completely off track. What you want is to make sure your topic stays consistent throughout your entire piece.
This is easiest with written content, as you can always go back and edit it prior to it going live. When writing, I find it’s always useful to write a short sentence as to what your core topic is and put it at the top. You could even put it as the title.
This is, obviously, easier in some content than it is in others. If you have a podcast where you’re holding an interview with a professional, you may end up talking about topics other than your core one. Be sure to keep your notes handy, with your core topic at the top, so you can glance at them and get refocused.
30. Release Content Regularly
Some blogs look like graveyards: a few sad tombstone-like posts jutting out here and there, but otherwise barren and empty. Yikes. Don’t release a blog or two and think your work is done. Stay consistent with your posting, and keep engaged on as many different platforms as possible.
If visitors to your site see that you haven’t posted in a while, they’ll assume you’ve abandoned it. This isn’t a rarity these days; plenty of sites still exist, but haven’t been worked on in years. Keep people coming by regularly posting new things.
There are several ways to keep up on releasing content. Create content, sure, but also be sure to share it across social media. If there are comments, respond to them. Keep the heartbeat of your content marketing beating, whichever way you choose to do it.
31. Don’t Over-Promise
We’ve all seen those headlines.
“10 Things You MUST Do RIGHT NOW”.
“Experts Say This Thing Makes You LIVE FOREVER”.
“People Are Wrestling Each Other to Get This AMAZING NEW PRODUCT”.
Don’t be that content creator. Over-sensationalizing your content can be tempting, because it draws that initial “gotta-click-it” response in viewers. The moment a reader figures out you’re short on your promises, they’ll bounce off your page ASAP.
Be honest with the value that your content provides. Create creative content without relying on gimmicks, and your audience will appreciate it. Hyper can be powerful but dangerous when used incorrectly. Don’t give yourself over to the Dark Side on this one.
32. Make Content Creation a Habit
It can be difficult to muster up the wherewithal to create content. I still have difficulties some days separating myself from my other tasks so I can sit down and write. The easiest way to keep the content flowing is to make content creation into a habit.
Find the best time of day for you, and set aside an hour for brain storming and content creation. You don’t even need to set anything down in stone. Some days you’ll just be coming up with ideas. I find that the early morning works best, before I get waylaid by all the stressers of the day.
33. Create Content That Asks Questions
There’s a simple way to engage your readers: questions. Have you ever started an article with a question? Ended with one? Have you ever posed a question to your social media following? Give it a try; you’ll see a dramatic increase in engagement and sharing.
Questions can bring out the curiosity in everyone and engage your followers in discussion around a topic, but be sure you’re ready to handle the answers you’ll get. If you create content that’s linear, you’ll rarely get much of a response. Ask a question, though, and you’re opening up a whole new avenue of communication. You’ll get so many opinions, you won’t know what to do with them all.
Don’t be flippant with your question. Ask a real question that demands a real answer. Do this incorrectly, and your audience will feel like you’re talking down to them.
34. Call Readers to Action
You might have heard this suggested previously, but it always bears repeating: a call-to-action for your irresistible offer can be simple and engaging if done correctly.
The emphasis here is “if”. Create content that includes a call to action well, and your readers will be driven forward by it. Done poorly, though, and your content may end up sounding like it’s written by a bad car salesman.
In essence, a call-to-action is a suggestion worded as a directive. A good call-to-action doesn’t sound like an order, though. You may not even realize the last time you’ve seen one. Think about the last time a company or business told you to do something, and you did it.
… see what I did there? That last sentence was, in fact, a call-to-action. I told you to think about something, and… assuming it worked… you did.
Say you want your visitors to sign up for your newsletter. You could put “If you’d like to sign up for my newsletter, click here.” That isn’t very effective, though. Switching it to a call-to-action might look like this: “Click here to sign up for my newsletter.”
Although I use this example in my creative content writing tips for beginners, “newsletter sign up” is never a really great call to action. You will want to sign up for the CLICK Technique crash course to find out the perfect irresistible offer for your business.
35. Avoid Advertising When You Create Content
One of the reasons we create content is to avoid advertising. Customers dislike advertising these days; they want valuable information that piques their curiosity instead of endless product waving. Once your audience has established that you’re a source to be trusted, they’ll start looking for any products you have on offer naturally.
It may be tempting to throw a few lines in about how amazing your services or product are, but bite your tongue and err on the side of caution. If you end up advertising in your content, you’ll end up looking pushy… or worse, snobbish. Avoid this at all costs.
36. Develop a Voice
As I recently mentioned in an article, successful social media campaigns have a strong sense of character voice. This voice sets the tone for the “person” your audience sees your company to be.
When Arby’s, Dove, or Netflix create creative content, they do it within the parameters of the tone they’ve set. Netflix is a chill buddy who you’d invite over the watch movies, while Arby’s has a tongue-in-cheek humor that only a geek could appreciate.
By developing a consistent tone to your content, you can develop a persona for your brand that all future content can share. As we discusses, people enjoy consistency – this is one of the tried-and-true ways to give it to them.
37. Make Goals
You have goals for your life, your business, your relationship… now it’s time to make goals for your content creation! It’s not enough to make some vague commitment to create content on a somewhat regular basis. You need to decide what you want to get out of your content, so you can start pursuing those goals.
Do you want to release a certain amount of content on a weekly basis? Maybe even daily? Maybe you want to get a certain amount of people subscribed to your newsletter? Or maybe you just want to be able to make a living off the money you’re earning from your leads and traffic. Whatever the case, set a goal and start working towards it. These goals will define the type of content you release, and streamline your whole vision.
38. Create Content for the Web
Content on the internet is best when it’s designed from the ground up for the internet. Businesses often create material that is designed for a different medium, and then re-purpose it as a blog post and slap it up on their website. Avoid doing this.
When you create content for the internet, there are a lot of factors to take in that are unique to this medium. Retention time, web page layout, navigation… so many factors play a part in engagement besides the content. Taking content from elsewhere and transposing it on to the medium rarely pans out well.
39. Refine Your Writing Skills
Some of us want to create content, but we’ve never committed to content creation before. Maybe we’re a little rusty when it comes to the proper use of grammar, or maybe we’re unsure how to make our writing look and sound attractive.
If you’re afraid that your content isn’t up to snuff, all you need is practice. Thankfully, there’s no shortage of online guides to help you improve your grammar and writing technique. There are a myriad of short guides with quick tips that you can utilize, so you won’t need to pour days into improving your writing skills.
40. Create Content With a Single Purpose
We’ve covered the fact that you should avoid straying from the topic you set for your content. A topic is all well and good, but there’s a deeper side to content creation that can’t be ignored: purpose. Your content needs to have a goal that it’s trying to achieve.
What are you trying to give to your audience? Are you trying to inspire them to a specific action? Inform them? Create curiosity around your brand? Take time to picture the people from your buyer personas: in a perfect world, how would they respond to the content after consuming it? Create content with this goal in mind, and you’ll be more likely to achieve it.
41. Don’t Be Afraid to Outline
One of the best ways to create creative content with a single goal and avoid deviating from it is by creating an outline. This is especially useful if you’re new to content creation or writing in general.
Before you create content, start writing out some of your ideas about what you want to convey. Maybe start with an idea you want to hammer home. Move forward from there to some of the points you want to discuss about that topic. Steadily flesh those points out, and you’ll be on your way to a solid article.
Take a look at some of your old content. Does it tend to jump from point to point? Does the conclusion fall a bit flat? Are you here because you searched content writing tips for beginners and you aren’t sure where to start? You may benefit from making an outline.
42. Be Clever When You Create Creative Content
Be witty. Be quick on your feet. Maybe even be a little snarky. However you choose to do it, you can feel free to be clever with the content that you create.
There’s no real easy or quick way to “be more clever”. The most pivotal step is opening up your content to include potential clever comments and witty remarks. We create content for real people, and most of us respect a clever turn of phrase or a bit of wit. It shows that you’re human, and that you’re unafraid to express yourself. Boldness will get you everywhere!
43. Be Persuasive In Your Creative Content Writing
I’m pulling this one from your old English class in high school: make your content persuasive. You’re trying to influence your audience to agree with your perspective, or maybe react in the way you want them to react. In order to do this, you have to approach your content from a persuasive mindset.
I want to be clear here: persuading people is not tricking or lying to them. What you’re looking to do is to inform them, and explain to them why they should take what you’re sharing seriously. Think of it like wooing a potential lover: you treat them as an equal, an enthusiastically share your ideas about the world. You would never lie to someone you care about to get them to agree with you, would you?
Put your best foot forward when you create content, and get your audience to see your side of things legitimately.
44. Address Your Audience Directly
You’re writing for the internet; this isn’t the place to bring the type of writing you’d use in an essay. It’s likely that high school and college taught you some writing techniques that can be chucked right out the window, and avoiding directly addressing your audience is one of them. Be more conversational when you create content for the web.
We all know how the web works: people go searching for content, find your page, and begin engaging. There’s no need to pretend otherwise! Engage the audience on their level; reference them as “you”, and yourself as “I” or “we”, depending on whether you’re working alone or with a team.
45. Cut Down on Flowery Language
You’re on the internet: the land of chat-speak and emoji. This isn’t the time to bring out your inner Shakespeare. Don’t make your articles into novels. Make word choices that welcome in readers instead of alienating them.
Create creative content that uses the words you’d use when talking to someone. Additionally, keep your sentences as short as possible. When speaking modern English, people tend to use short sentences, so this will feel natural once you get used to it. This item I added for those looking for creative content writing tips for beginners… people can see through your big flower words and really want to just get to the meat of your article.
46. Always Stay Open-Minded
Stay open to potential new topics or points of interest during your day. Being open to potential topic ideas and reference material will mean that you’ll get a steady trickle of info, saving you a lot of concentrated research down the road.
Save clips and links from the internet. Found a particular image that inspired you? Bookmark it for later use. When it comes time to create content, you’ll have a well of info you can draw from straight away.
47. Keep Motivated
This is a tough one, isn’t it? We can discuss concrete facts until we’re blue in the face, but if you don’t feel up to create content today, not a single one will help. Staying motivated is tricky, but it’s possible with the help of consistency and purpose.
The core trick is this: don’t wait to get inspired. Inspiration is nice, but it’s not reliable; it rarely shows up when it’s needed. (How rude!)
Hone back in on the reason why you’re writing. You’re not just writing to write – you’re looking to complete goals. (This is where that goal setting from earlier will come in handy!) Psyche yourself up, and get excited for your overarching goals, instead of focusing on getting excited by a single piece.
48. Re-purpose Your Content
In the DIY craft world, re-purposing old things is often called “upcycling”. Consider upcycling some of your old content to a new medium.
When you create content, you should never consider it completed. For as many people as will see your new article, just as many people will miss it when it goes live. Even though they might really enjoy the article, they’ve missed their chance at reading it.
This is where re-purposing your content is useful. It harnesses content that people might have missed and brings it back to light. An infographic version of that same article might intrigue new and old readers alike. Maybe you have some incredibly quotable bits within that article. You could create an image with that quote over top and link back to the original article.
49. Ask Yourself: “Would I Want to Read This?”
How do you know if your content is interesting before it goes live? If you’re the only one who has a chance to read it, you’ll need to rely on your own judgment. Before pushing that publish button, make sure that it’s interesting to you.
When we create content, we sometimes get lost in the fog of our own words. By the time we’re done, we’re no longer sure if it’s any good. Try to ground yourself for a bit, give yourself a day without looking at the content, and then come back to it with fresh eyes. Is it any good? Would you share this, if it wasn’t written by you?
50. Make the Choice
Great content is a choice. You take the time and energy to learn how to craft high-quality, useful content. You study how to catch the eye of the audience you want absorbing your material. It all boils down to one thing: commitment to honing that craft.
It can be so easy to make any other choice but to create content. It can be easy to avoid. Keep patting yourself on the back for making the decision to craft instead of doing anything else.
Create creative content. Put thought into it, put it out there. Rinse and repeat. Keep going. Don’t stop. Your effort will pay off in the long run if your simply make the choice to keep showing up to the page.
WHEW! That was a huge list of creative content writing tips for beginners (and anyone)! If you’re not sure what to do with your content or how often to write content, or if you’re just confused about online marketing in general, make sure you sign up for the FREE CLICK Technique Crash Course that can walk you through the next steps.
Before you know it, you’ll be another success story.