Posted by One-Click Lindsey

Ohhhhhh that dreaded internal snooze button. You know the one. If you're like most entrepreneurs, you hit it every day, multiple times a day! It starts with a new opportunity, a phone call, a Facebook LIVE, a blog post that needs doing... It's a fleeting thought because you're an expert at hitting that "inner snooze button." Putting that work off for another day when you're feeling more "inspired" or "motivated." Let your "future self" deal with getting things done, putting yourself out there and finally

Posted by One-Click Lindsey

Nick Usborne is our special guest on today's episode of Traffic and Leads Podcast. A copywriter of 40 years, Nick is the king of Conversational Copywriting. This week, Nick and I have a conversation about what it means to use persuasive and casual language in your copywriting in order to build a unique and special bond with your audience. Getting to know your own writing voice is important, and learning to let go of fear and pressure to sound and look like everyone else does can massively

Posted by One-Click Lindsey

I host two podcasts. The Traffic and Leads Podcast. This bad boy has been live for years. It brings in some clients and has hundreds of downloads per episode. The PDX Small Business Network Podcast is a wee little thing I launched last year. This podcast gets a whopping 30 downloads per episode but has brought me more business, hands-down, that the Traffic and Leads Podcast has in 4+ years! Why? I'll explain it in detail in this video. This potent podcasting strategy can be

Posted by One-Click Lindsey

Seth Godin, Gary V, Joe Pulizzi, and ... Aristotle? Yeah! That sounds about right. In an alternate reality where Aristotle was born in 1984 vs. 384 BC. I have no doubt we'd be reading about the latest digital marketing tactics on his blog AskAristotle.com. Aristotle taught that every persuasive argument relied on three pillars: Ethos, Pathos, and Logos. Any digital marketing or sales book I have ever read has a firm foundation in these three principles. (If he were alive today... he would no doubt