Bringing Your White Paper To Life – The Ultimate White Paper Format
Jul29

Bringing Your White Paper To Life – The Ultimate White Paper Format

Here we are, in the middle of our series on “how to write a persuasive white paper.”  This series will help you dig in and create a high-quality, lead generating white paper designed to dazzle your readers.   If you missed the previous two segments, you can find them here and here.  This segment is going to outline your white paper format.  I am going to let you in on a very specific white paper format and share some...

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Title Fight – 5 Sources of Inspiration for Your White Paper Title
Jul22

Title Fight – 5 Sources of Inspiration for Your White Paper Title

Your white paper title is the most important part of your white paper. It’s the first thing that folks will see and, if done right, it will intrigue them to actually give you their email address and read your paper. A good white paper title will take your potential clients biggest problem and map out a journey to their solution. I have lots of places to go when looking for inspiration for a white paper title for myself or my clients....

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White Paper Marketing – The Secret Formula
Jul14

White Paper Marketing – The Secret Formula

Coming up with an offer that is truly irresistible is the most important tool for building up your e-mail list. So, what can you offer somebody in order to get them to entrust you with their e-mail address?  E-books, free courses, exclusive groups, a video or audio recording; I could go on all day, but there is one offer that stands above the rest. So, what is this offer that is truly irresistible you might ask?  A white paper! Ok, I...

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