Frankenstein’s Customer: What is a Customer Avatar?
Feb22

Frankenstein’s Customer: What is a Customer Avatar?

Who is Frankenstein’s customer? What is a customer avatar? We aren’t talking about the blue giants in the movie. In fact, a customer avatar is more like something that would be made in Frankenstein’s lab than anything James Cameron would come up with. A customer avatar is the perfect customer that you have pieced together through data and research, which is why we call them Frankenstein’s customers. In this week’s #whatiswednesday, we...

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Utilizing the Web to Get More Website Traffic & Leads
Sep13

Utilizing the Web to Get More Website Traffic & Leads

Hi, everyone! I am going to jump right in because I cannot be more excited to tell you about my interview with Nicole Holland, the host of Business Building Rockstars Show. I have to admit, some of the questions that Nicole asked some really great questions about how to use the web to produce more traffic going to your website and so much more. After all, any business owner really cares about is traffic and leads, which will turn into...

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Make Every Website Click Count
Aug16

Make Every Website Click Count

Not too long ago, I was interviewed with Brandon Uttley on the Go For Launch podcast where we talked about how any business with a website make every website click count. The conversation was incredibly easy going and a delight to do. In the beginning of the interview, I talk about the first time I got bit by the entrepreneurial bug—way back when I started babysitting and I’d rather act as a dispatcher and send babysitters to various...

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How to Attract Leads & Drive Traffic
Mar14

How to Attract Leads & Drive Traffic

Hey everyone!  I was recently interviewed on the Boomer Business Owner podcast to answer Charlie’s pertinent questions how to attract leads and drive traffic. What can I say?  It’s what I do! Many of the questions (which were great by the way!) were framed in such a way as to allow me a chance to really explain how the business works, and demonstrate clearly how each of my clients receives a totally customized service...

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How to Get More Traffic and Leads Online: The Nice Guys On Business Podcast
Feb10

How to Get More Traffic and Leads Online: The Nice Guys On Business Podcast

In case you missed it, I stopped by the Nice Guys On Business Podcast  to dole out some juicy advice on that all important subject: traffic and leads. If you have a listen to the show, you’ll learn what you need to get you started for your own business and where to go to learn even more. You’ll know what an Opt-in is, and how to choose the right one for you, and you’ll know how to get started on creating a Facebook...

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