Frankenstein’s Customer: What is a Customer Avatar?
Feb22

Frankenstein’s Customer: What is a Customer Avatar?

Who is Frankenstein’s customer? What is a customer avatar? We aren’t talking about the blue giants in the movie. In fact, a customer avatar is more like something that would be made in Frankenstein’s lab than anything James Cameron would come up with. A customer avatar is the perfect customer that you have pieced together through data and research, which is why we call them Frankenstein’s customers. In this week’s #whatiswednesday, we...

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Traffic and Leads Podcast:  Twitter, Social Media & Basic SEO
Jan18

Traffic and Leads Podcast: Twitter, Social Media & Basic SEO

If you haven’t tuned into the Traffic and Leads Podcast before, today’s the day to start!  In this episode, I had the honor of speaking to Jeff Bullas, an internet marketing extraordinaire.  Jeff is a blogger, author, strategist and speaker who was listed as one of the top 50 social media power influences of 2013 on Forbes.com and has been published on the New York Times.  However, the most intriguing reason we are talking...

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Best Social Media Platform For Small Business
Sep24

Best Social Media Platform For Small Business

I get asked this question a lot: “Which social media platform should I be using to advertise my small business?” The easy answer is, find out where your customers are and be on that social media platform. The other easy answer is Facebook. I have yet to find a demographic that I can’t find on Facebook. Want to know more about Twitter, Pinterest, Instagram and LinkedIn. I detail it all in this video and answer the...

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How To Win At The Game Of Online Marketing
May05

How To Win At The Game Of Online Marketing

Social media is a great way to catch that new customer. However, it’s not as simple as putting out a piece of cheese.  But if you have patience and dedication, then it really is the better mouse-trap.  Watch this video to find out more! Awesome online marketing tips & a Kindle Fire Giveaway… what could be better?Everyone who is on my email list by June 1 is entered to win. Sign up here:...

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The Many Faces Of The Twitter Star
Mar25

The Many Faces Of The Twitter Star

A fist bump, a vote of agreement, a bookmark or “similar to a Facebook like.”   What exactly is the “favorite” function on Twitter and what should it be used for? Find out on today’s ‪#‎whatiswednesday‬. I bring this topic up because I had a client that wasn’t seeing a ton of engagement on Twitter. Come to find out, she was only using the “favorite” function when she came across a Tweet...

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