Anchors Aweigh:  Setting Sail with Correct Anchor Text
Feb15

Anchors Aweigh: Setting Sail with Correct Anchor Text

Welcome back to another riveting edition of #whatiswednesday! This week, we are going to tackle Anchor Texts. What is that, you might ask? It’s really not so complicated. All anchor text is, is text on the page that links to another page. For example, let’s say you have a cooking blog and you are showing someone how to make lemonade (let’s keep it simple). So, you might have this text on your page: Super Delicious Lemonade...

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Facebook Pixels? What are Those?
Feb01

Facebook Pixels? What are Those?

If you’re here, I’m guessing you’ve wandered into the scary cave that is the Facebook backend. Well, congratulations for making it this far! If you are using Facebook to run ads, then the best way to get the most bang for your buck is to utilize the power of Facebook Pixels. Don’t let the term and weird techiness scare you off. Creating and installing a basic Facebook Pixel isn’t as hard as it sounds. I’ll tell you everything you need...

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School For StartUps – Online Marketing Basics
Aug13

School For StartUps – Online Marketing Basics

I had a total blast with Jim Beach on School For Startups Radio. In this super fun podcast we covered the following online marketing basics: What is an irresistible offer. How frequently you should reach out and touch your potential clients. How your website visitors are like a two year old. How content marketing works. Why you should stop back-linking and start link earning. How some SEO companies aren’t working for some folks....

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